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Tips & Strategies7 min read

White label app cost for creators: developer fees, platform add-ons and timelines

White label app costs: Apple $99 a year, Google $25 once, Kajabi, Passion.io and Uscreen add-ons, and WithMe's option. WithMe is $25/month billed annually.

WithMe Team·11 November 2026

A white label app for a creator business usually costs a few hundred dollars a month on a creator platform, plus Apple's $99 a year and Google's $25 one-off developer fee when the app is published under your own accounts. Building one from scratch costs more and leaves you maintaining it. WithMe also builds white label apps: ask us for a price. Every hub also works in the WithMe app on iOS and Android at no extra cost.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.

What is a white label app?

A white label app is your own iOS and Android app, with your name and icon in the App Store and on Google Play, running on someone else's platform. Your customers download your app, not the platform's.

The alternative is a shared app: your content inside the platform's own app, such as the WithMe app or the Kajabi app. It costs less or nothing, and customers still get your content on their phone, just under the platform's icon.

What do Apple and Google charge?

Apple Developer Program: 99 US dollars a year, in local currency where available. Apple says prices may vary by region.
Google Play developer account: a one-time registration fee of 25 US dollars.
App review: Apple says it typically reviews at least 50% of submissions in under 24 hours and 90% in under 48 hours. Each update goes through review again.

These fees apply when the app is listed under your own developer accounts. Kajabi, for example, asks you to create your own Apple and Google accounts for its branded app. Apple and Google also take a commission on purchases made inside an app, which is one reason many creators sell on the web and let customers sign in to the app.

What do creator platforms charge for a branded app?

These are each platform's own published prices, checked 11 November 2026. Card processing fees are extra on all of them.

Kajabi: a branded app is included on Pro, at $399 per month billed annually ($499 monthly). Kajabi's help centre lists it as a $199 per month add-on on any plan, so Basic ($143 per month billed annually) plus the app comes to $342 per month.
Passion.io: an App Store and Google Play listing under your name comes with Expand, at $599 per month billed yearly. Scale, at $279, includes your own branding inside the app but not your own listing.
Uscreen: 2 mobile apps for iOS and Android come with App Essentials, listed at $449 per month billed annually, plus $0.99 per member. A 20% discount runs until 30 November 2026.
Mighty Networks: custom branded apps come with Mighty Pro, which has custom pricing. The entry plan, Launch, is $79 per month.

Over a year, that is roughly $4,100 to $7,200 before card fees and any per-member charges, which is why a branded app is usually a second-stage decision rather than day one.

What about building it yourself?

No-code tools look cheaper on paper. Adalo can publish to the App Store and Google Play from its Builder plan at $65 per month, or $624 per year, for 2 published apps (checked 11 November 2026). Glide is cheaper still, but its help centre says publishing to the App Store or Google Play is not supported.

The plan price is the small part. You still build the logins, payments, access rules, video hosting and emails, and you fix the app every time Apple or Google change a requirement.

Hiring a developer for a custom app moves that work to someone else, but you pay for the build and then for every update after it.

Which costs are easy to miss?

Developer accounts: $99 a year to Apple and $25 once to Google, if the app sits under your own accounts.
Per-member fees: some platforms charge for every member on top of the plan.
In-app purchase commission: Apple and Google take a share of sales made inside an app.
Updates and review: every new version goes through app review, and someone has to submit it.
Your time: screenshots, descriptions, review questions and support emails when a download goes wrong.

How long does it take to launch a white label app?

The build is usually the longest part. Apple says most reviews finish within 48 hours, but a rejection adds another round, and a first submission tends to get more questions than an update.

WithMe's App Studio page says its white label apps go live in 2 to 4 weeks.

What does WithMe's white label app cost?

WithMe builds white label apps with your own name and icon, and publishes them to the App Store and Google Play. The price depends on what your app needs, so ask us for a quote. WithMe's App Studio page also offers a discovery call to talk through your app first.

WithMe builds it, submits it to the App Store and Google Play under the WithMe developer account, and keeps it updated. It carries your name and icon.

If you do not need your own listing yet, every WithMe hub works in the WithMe app on iOS and Android at no extra cost. Customers sign in with the email they bought with.

Is a white label app worth it?

It is worth it when your brand is the product and you have enough members for an icon on their phone to matter. Good signs:

Your audience knows you by a brand name, such as a studio or a method, more than by your own name.
Members come back several times a week, so the app is part of their routine.
The extra monthly cost is a small share of what members already pay you, so you are paying for brand, not hoping it brings sales.

What is not included?

The white label app is not part of the $25 plan: it is a paid add-on. It is listed under the WithMe developer account, not your own. App push notifications go to you as the creator, for sales and sign-ups; members do not get push notifications.

How much does WithMe cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.

White label app cost questions

How much does a white label app cost?

On creator platforms, usually a few hundred dollars a month: Kajabi includes one on Pro at $399 per month billed annually, and Passion.io on Expand at $599 per month billed yearly (checked 11 November 2026). For a WithMe white label app, ask us for a price.

How much are the Apple and Google developer accounts?

Apple charges 99 US dollars a year and Google charges a one-time 25 US dollar registration fee.

How long does it take to get an app into the App Store?

Apple says it reviews 90% of submissions in under 48 hours. The build takes longer: WithMe's App Studio page says its white label apps go live in 2 to 4 weeks.

Do I need a white label app to give customers an app?

No. Every WithMe hub works in the WithMe app on iOS and Android at no extra cost. The white label app adds your own name and icon.

Whose developer account is the WithMe white label app listed under?

The WithMe developer account. WithMe builds it, submits it to the App Store and Google Play, and keeps it updated, with your name and icon on the listing.

Start your 14-day trial at https://www.withme.so/become-a-creator.