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I help manufacturers, engineers, and professional services firms win bigger contracts through data-driven marketing strategy. After 30+ years in industrial B2B, I built MarketRight—a framework t...moreI help manufacturers, engineers, and professional services firms win bigger contracts through data-driven marketing strategy. After 30+ years in industrial B2B, I built MarketRight—a framework that turns insights into demand-generating campaigns. My clients include AstraZeneca, Rolls-Royce, and Castrol.
Digital Products
The Industrial Marketing Scorecard & Audit Template
The Industrial Marketing Scorecard & Audit Template
$25.36
An 11-question diagnostic tool that scores your marketing effectiveness and generates an instant benchmarking report. Us...
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Courses
The Industrial Marketing Masterclass: From Data to Demand
The Industrial Marketing Masterclass: From Data to Demand
$198.89
A 6-module deep dive into the MarketRight framework: market mapping, competitor analysis, messaging architecture, conten...
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Memberships
MarketRight Accelerator Membership
MarketRight Accelerator Membership
$38.71/mo$387.09/yr
Monthly templates, checklists, case studies, and video walkthroughs of real B2B campaigns. Includes quarterly Q&A calls,...
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1:1 Coaching
1:1 MarketRight Strategy Sessions
1:1 MarketRight Strategy Sessions
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Monthly one-on-one coaching with Rene to audit your current marketing, build your data-driven strategy, and map the next...
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Communities
Industrial Marketing Leaders Community
Industrial Marketing Leaders Community
Free
Join 500+ manufacturing and B2B service leaders sharing wins, challenges, and strategies in a private Slack community. W...
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