{
  "schema_reviewed_at": "2026-10-20",
  "data_freshness": "2026-10-22",
  "status": "partially_published",
  "topics": [
    {
      "slug": "what-creators-charge",
      "title": "What creators charge",
      "question": "What do creators who sell on WithMe charge for memberships, courses and digital products?",
      "proposed_cohort": "Creators who sold at least once in the past year, not split by niche yet.",
      "evidence_dependencies": [
        "List prices on one day, not what customers actually paid.",
        "Pound and dollar figures describe different creators; never convert one into the other.",
        "Groups under 20 creators are left out, for example euro prices, coaching and community prices, and pound digital products."
      ],
      "publication_status": "published",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "pilates-membership-pricing",
      "title": "Pilates membership pricing",
      "question": "What monthly price can support the Pilates experience you promise?",
      "proposed_cohort": "Proposed: independently reviewed established Pilates businesses with visible recurring membership offers, grouped by currency, interval and service format at one snapshot.",
      "evidence_dependencies": [
        "Reviewed Pilates niche and established-business mapping; tier numbers alone do not establish the niche.",
        "Authorised list-price snapshot and review of live-class versus library support; no price distribution is available."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "recipe-membership-pricing",
      "title": "Recipe membership pricing",
      "question": "Which continuing job makes a recipe membership worth renewing?",
      "proposed_cohort": "Proposed: established recipe businesses, with dietary/specialist review and recurring recipe offers separated from ebooks and coaching.",
      "evidence_dependencies": [
        "Reviewed recipe niche, editorial service and independent business crosswalk.",
        "Current recurring prices and mature paid renewal evidence; recipe usage is not established by payment tables."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "coaching-membership-pricing",
      "title": "Coaching membership pricing",
      "question": "Can the coaching membership grow without exceeding your delivery capacity?",
      "proposed_cohort": "Proposed: established coaching businesses, with asynchronous tier coaching, recurring programmes and individual calls kept in separate formats.",
      "evidence_dependencies": [
        "Reviewed coaching offer taxonomy; tiers 4 and 50–100 identify tier coaching but do not establish its service or niche.",
        "Delivery-hours evidence and recurring price snapshot; no outcome or capacity benchmark is verified."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "recipe-ebook-versus-membership",
      "title": "Recipe ebook versus membership",
      "question": "Does your audience want a complete answer once, or continuing help with meals?",
      "proposed_cohort": "Proposed: reviewed recipe businesses with separately classified ebook and recurring membership offers, using a shared observation horizon.",
      "evidence_dependencies": [
        "Reviewed ebook classification; a digital file is not necessarily a recipe ebook.",
        "Linked buyer/product purchase history, refunds and paid member-months over the agreed horizon."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "pilates-course-versus-membership",
      "title": "Pilates course versus membership",
      "question": "Is the next offer a defined Pilates progression or an ongoing practice?",
      "proposed_cohort": "Proposed: established Pilates businesses with reviewed course versus membership classification, separating instalments and recurring offers.",
      "evidence_dependencies": [
        "Reviewed Pilates and programme structure; course prices can represent single, recurring or instalment payments.",
        "Paid purchase joins and completion/activity evidence; course access alone is insufficient."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "group-versus-one-to-one-coaching",
      "title": "Group versus one-to-one coaching",
      "question": "When does group delivery support the outcome your one-to-one clients buy?",
      "proposed_cohort": "Proposed: reviewed coaching businesses with configured call capacity, then independently verified occupied seats.",
      "evidence_dependencies": [
        "Coaching call classification and actual paid bookings, cancellations and attendance window.",
        "Coaching tier group size is not represented by the call capacity field; manual service review remains required."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "membership-checkout-conversion",
      "title": "Membership checkout conversion",
      "question": "Which checkout starts become paid memberships within a fixed window?",
      "proposed_cohort": "Proposed: unique membership checkout attempts per creator/buyer/tier/interval, with a seven-day paid-outcome window and seven-day cohort maturity.",
      "evidence_dependencies": [
        "Checkout records lack a durable session-to-payment ID and broad product identity; review buyer/tier/duration matching and repeat attempts.",
        "Settlement reconciliation and trial attribution rules; analytics visit denominators require a separate authorised aggregate export."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "abandoned-checkout-recovery",
      "title": "Abandoned checkout recovery",
      "question": "How much of the revenue after a reminder can actually be attributed to recovery?",
      "proposed_cohort": "Proposed: eligible unique unpaid membership attempts, per-creator reminder cohorts, purchases in seven days and refunds observed for thirty days.",
      "evidence_dependencies": [
        "No durable send-to-payment or randomised holdout key exists in the inspected tables; matching needs review.",
        "Recorded coupon use is not settlement evidence; verified paid/refund joins and delivery evidence are pending."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "annual-versus-monthly-memberships",
      "title": "Annual versus monthly memberships",
      "question": "What does an annual commitment change for the member and the business?",
      "proposed_cohort": "Creators who sold at least once in the past year and have a monthly membership, not split by niche yet.",
      "evidence_dependencies": [
        "Prices offered, not how many members chose yearly.",
        "Renewal and retention are not measured yet: a yearly price does not show that members stay.",
        "List prices on one day, not what customers actually paid.",
        "Pound and dollar figures describe different creators; never convert one into the other."
      ],
      "publication_status": "published",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "membership-churn",
      "title": "Membership churn",
      "question": "Which members stop renewing, and when is their observation window complete?",
      "proposed_cohort": "Proposed: paid memberships due to renew in a calendar month, with seven-day payment grace and thirty-day refund observation; intervals remain separate.",
      "evidence_dependencies": [
        "Active/history transitions and reactivation/tier-change stitching need review; no durable subscription key survives every history path.",
        "Payment due dates and reconciled settlement ledger required for renewal churn; end_date alone measures access ending."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "launches-to-existing-audiences",
      "title": "Launches to existing audiences",
      "question": "How much demand can your existing audience support for this particular launch?",
      "proposed_cohort": "Proposed: independently reviewed established businesses launching to a documented pre-existing audience, with a fourteen-day sales window and thirty-day refund follow-up.",
      "evidence_dependencies": [
        "Audience size, deduplicated campaign reach and campaign/product mapping are absent from the inspected launch fields.",
        "Approved pre-existing-business review, launch dates and settled purchase/refund export; signup age is not business qualification."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    },
    {
      "slug": "membership-price-increases",
      "title": "Membership price increases",
      "question": "What retention would a price increase need to preserve gross billings?",
      "proposed_cohort": "Proposed: reviewed price-change cohorts with old/new prices, affected membership IDs, notice dates and a full billing term plus thirty-day follow-up.",
      "evidence_dependencies": [
        "Current price tables have no complete effective-dated price history or member exposure log.",
        "Historical realised invoices, grandfathering/notice mapping and mature outcomes; do not infer exposure from today’s tier price."
      ],
      "publication_status": "draft",
      "required_reviews": [
        "independence",
        "stage",
        "niche",
        "precision",
        "disclosure",
        "editorial"
      ]
    }
  ]
}
