An AI sales agent on a website is usually a chat widget that answers visitors' questions from your content, collects their email and hands hard questions to you. Intercom Fin and Tidio Lyro do this on a website, and ManyChat does it in Instagram DMs. On WithMe, Cassie answers your customers' questions around the clock and comes with your hub, while Sal does a different job: he names people who browse your hub, shows how interested they are, and tells you who to follow up with first.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it. AI credits are optional and purchased separately from your Hub subscription.
What does an AI sales agent on a creator site do?
- Answers common questions, such as what is included, how long access lasts and whether a programme suits a beginner.
- Captures an email address before the visitor leaves.
- Points people to the right product or checkout.
- Hands the conversation to you when it cannot answer, or when the question is personal.
Does a coach or creator need one?
Only if visitors ask the same questions before they buy. If your inbox fills with "is this right for me?" messages, a chat agent can answer the easy ones. If most people simply leave without a word, the problem is not questions, it is that you do not know who they were.
A chat agent is also only as good as what you give it. Your product descriptions, FAQs and refund terms need to be clear first, because the agent will repeat them.
What are the main options?
Prices from each vendor's own pricing page, checked 11 November 2026 unless stated.
- Intercom Fin: an AI agent charged at $0.99 per outcome, on top of Intercom seats. Essential is $19 per seat a month billed annually for new customers ($29 monthly), with a minimum of one full seat. Fin can also work with other help desks, with no seat cost but a minimum monthly commitment.
- Tidio Lyro: Tidio has a free plan with 50 billable conversations, and Starter is $24.17 a month billed annually ($29 monthly). The Lyro AI agent starts at $32.50 a month for 50 Lyro conversations, and the first 50 Lyro conversations are free.
- ManyChat: chat automation for Instagram and other messaging apps rather than a website widget. A free plan covers 25 contacts and Pro is $29 a month billed annually for 2,500 contacts (checked 9 November 2026). Its pricing page could not be loaded on 11 November 2026, so check how AI features are billed on your plan.
What does WithMe's Sal do?
Sal identifies who visits your hub. When he is switched on, a visitor tracking script from a third-party data provider runs on your public hub. When it can match a visitor to a person, Sal adds them to your list with their name, email, the pages they viewed and when they were last seen.
Each person gets a tag: Customer, Checkout twice (or more), or Named visitor, and an intent of high, medium or low. You can ask Sal questions such as "Who left checkout?" or "Who should I follow up with?".
Sal does not talk to your visitors, answer their questions or send messages himself. You reach out from your own email, or let an email sequence do it.
How is Sal charged, and who can use him?
Sal is available to every WithMe creator on AI credits. Each visitor he reveals costs 2.6 credits, and free credits are used first. Every creator gets 5 free credits a day, up to 30 a month; during a Hub trial you get 60 credits up front instead.
If your credits run out, Sal pauses until you have more. You can switch him off at any time. Extra credits are optional and purchased separately, in monthly or yearly packs.
What do you do with the names Sal finds?
Start with the hottest leads: people who looked at checkout more than once. A short personal email that answers the likely objection works better than a discount.
On WithMe, an email sequence can start when Sal names someone, and a broadcast can go to Sal's leads who have not bought. Check the privacy and marketing rules where you and your visitors live before you email someone who has not signed up to your list.
Chat agent or visitor identification: which do you need?
Choose a chat agent if visitors stay and ask questions, and you want those answered at night and at weekends.
Choose visitor identification if visitors leave silently and you want a name to follow up with. Many creators find this second problem bigger: most people who visit a sales page never ask anything.
How do you switch Sal on in WithMe?
- Start your 14-day trial and add at least one product to your hub.
- Open AI Agents in the menu (AI Team on your phone) and choose Sal.
- Press Switch Sal on.
- Share your hub link in your bio, emails and posts. More visitors means more people Sal can name.
- Check Sal's list, start with the people who looked at checkout, and reach out from your own email.
What is not included?
Sal does not chat with visitors, so for questions use Cassie, who answers your customers around the clock. Sal will not name every visitor: only people the data provider can match are revealed, and many stay anonymous. Handing Sal's leads to Margo for a follow-up email is not available yet. AI credits are bought separately.
What does an AI sales agent cost?
Fin's cost grows with use, at $0.99 per outcome, plus Intercom seats if you use its help desk. Lyro starts at $32.50 a month for 50 conversations. Sal costs 2.6 credits for each person he names, and nothing for the visitors he cannot match.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. One plan covers courses, coaching, community, memberships, digital products, email and Auto DMs. Optional AI credits, used by Sal and the rest of the AI team, are purchased separately.
AI sales agents: questions
What is an AI sales agent for a website?
Usually a chat widget that answers visitors' questions from your own content, captures their email and hands harder questions to you. Intercom Fin and Tidio Lyro are two common examples.
Is Sal a chatbot?
No. Sal does not chat with your visitors. He identifies people who browse your WithMe hub, shows their intent and the pages they viewed, and helps you decide who to follow up with.
How much does Sal cost?
Each visitor Sal reveals costs 2.6 AI credits. Free credits are used first: every creator gets 5 a day, up to 30 a month. Extra credits are optional and purchased separately.
Does Sal identify every visitor?
No. Sal can only name visitors the third-party data provider can match, and many visitors stay anonymous. You are charged only for the people he reveals.
Does Sal send follow-up messages for me?
No. Sal never contacts anyone himself. You reach out from your own email, or set up a WithMe email sequence that starts when Sal names someone. Check the marketing rules where you and your visitors live first.
Start your 14-day trial at https://www.withme.so/become-a-creator.
