How to make a free opt-in page without Mailchimp

An opt-in page needs four pieces: a page, a form that stores the email, a way to deliver what you promised, and emails that follow up. Mailchimp and Kit both have free forms and landing pages, but the follow-up emails are where free plans stop. On WithMe a Lead Capture is the page, the form and the delivery in one, and email sequences on the same plan do the follow-up, so you do not need a separate email tool.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it. Other prices on this page were checked on each vendor's own pricing page on 11 November 2026, in US dollars.

What does an opt-in page need?

• A page: a headline that says what people get, a short description, and an image or video.
• A form: an email field, and only the extra questions you will use.
• Delivery: the file or link on screen after sign-up, and in an email they can find later.
• Follow-up: a welcome email and a short sequence that leads to your offer, plus an unsubscribe link in every email.

What are your options?

Prices checked on each vendor's own pricing page on 11 November 2026, in US dollars.

• Mailchimp Free: forms and landing pages are included, with Mailchimp branding. The plan covers 250 contacts and up to 500 sends a month, and has no automation flows. Essentials, from $13 a month for up to 500 contacts, allows flows of up to 4 steps.
• Kit Free: unlimited landing pages and forms for up to 10,000 subscribers, and you can send newsletters. Email sequences and visual automations need Creator, at $390 a year, about $33 a month, or $39 billed monthly for 1,000 subscribers.
• Carrd plus an email tool: Carrd forms need a Pro Standard plan, from $19 a year. The form sends sign-ups to an email tool such as Mailchimp, Kit or MailerLite, so you still need that tool for delivery and follow-up.
• WithMe Lead Capture: the page, form, file delivery and follow-up sequences are in the creator hub where you also sell courses, coaching and memberships, at $25 per month billed annually (UK £25).

Which option should you choose?

If you only want a newsletter and nothing to sell yet, Kit Free is generous. If you sell coaching, courses or a membership, a separate email tool means a second login, a second bill once you need sequences, and buyers to sync between systems. With WithMe the people who sign up and the people who buy are on one list, and you can email them by Lead Capture or by product.

How do you build an opt-in page on WithMe?

1. Add a product and choose Capture Leads. Give the form a title of up to 80 characters, such as Get the free 7-day meal plan, and a short description.
2. Under File to send, upload the freebie: a PDF, Word, Excel, PowerPoint, ZIP, image, audio or video file, up to 5 GB.
3. On the Checkout tab, turn on Landing page to give it its own shareable page with up to 10 images or videos and a longer description. Leave it off to show the form on your hub instead.
4. Choose the fields. Email is always collected. You can add name, address, phone and up to five custom questions, and make each one required.
5. On the Options tab, write a personal first paragraph for the confirmation email, up to 1,000 characters, or leave it blank for the standard message.
6. Publish, copy the link and put it in your bio, emails and Instagram Auto DMs.
7. In Email Marketing, create a sequence with the trigger After Lead Capture and tick this Lead Capture, so every sign-up gets your welcome emails.

What happens when someone signs up?

They see the file with a Download button, or a You're on the list message if there is no file, and get a confirmation email with the download link. You get a notification, and they appear on your Customers page. If you have added your Meta Pixel, a Lead event is sent, so you can measure ads. Signing up again does not create a duplicate; it delivers the file again.

What about GDPR and consent?

This is general information, not legal advice. Under GDPR and similar rules, people should know what they are signing up for, and it must be easy to stop. In practice: say on the page that people will get emails from you, not just the file; do not add people who did not sign up themselves; and keep the unsubscribe link in every email.

What WithMe does: it records the date each address joined each Lead Capture and the answers given on the form. Broadcast and sequence emails include an unsubscribe link and a one-click unsubscribe header for Gmail and Yahoo, and people who unsubscribe are left out of later marketing emails. When you import a CSV, you must confirm the addresses belong to people who agreed to hear from you, and imported contacts are marked as cold.

What is not included?

There is no double opt-in and no marketing consent checkbox on the form, so the wording on the page does that job; check what your local rules require. A Lead Capture delivers one file and cannot unlock a course or community. There are no contact tags. The Customers page has no CSV export button.

How much does it cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. One plan covers courses, memberships, community, coaching, webinars, digital products, Lead Capture, email broadcasts and sequences, and Instagram Auto DMs. There is no charge per DM or per contact on the public price.

Opt-in page questions

Start your 14-day trial at https://www.withme.so/become-a-creator.

Related reading

• Start your 14-day trial
• How to create a lead magnet
• Mailchimp alternatives for creators
• Kit (ConvertKit) alternatives
• Video lesson: create a landing page
• How to write a welcome email sequence
• How to connect a custom domain to your creator site
• How to grow an email list from Instagram
• Lead magnet ideas for coaches
• Creator platform with email marketing built in