A free masterclass funnel has six stages: a registration page, reminders, the live session, one paid offer, a short replay window and a few follow-up emails. People sign up to learn one thing, you teach it well, then you invite them to the paid programme that goes further. On WithMe the registration is a free Webinar product held on your Google Meet or Zoom account, the offer is a course or coaching product with a payment plan and an expiring promo code, and email sequences handle the before and after.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
What are the stages of a masterclass funnel?
- Registration page: the promise, the date and time, who it is for, and one button.
- Reminders: a confirmation straight away, then reminders before the start.
- The live session: teach one useful thing, then make the offer.
- The offer: one paid product, a clear price and a real deadline.
- The replay: a short window for people who missed it.
- Follow-up: a few emails that answer objections before the deadline.
What goes on the registration page?
Promise one result people can get from the session itself, not from the paid programme. For example: The 3 lifts that fix your posture, in 45 minutes. Or: How to price your first coaching offer, live.
Say who it is for, what they will leave with, the date and time, and that it is free. Keep it short. People decide on a free session in seconds.
On WithMe, the Webinar product has its own page with a description and up to 10 images or videos, and Dez, the landing page agent, can write that page for you from Generate landing page on the Checkout tab.
Which reminders does WithMe send?
When someone reserves a free place, WithMe sends a You're in email. Registrants then confirm the time on their order page, even if there is only one date, and get an email with the date in their own time zone, the join link and Add to calendar. Reminder emails go out about 10 minutes before the start and again as it starts.
WithMe does not send a reminder the day before, so add your own. An email sequence with the After Purchase trigger, with the webinar ticked under Product Assignment, also runs for free registrations. Its delays count from each person's sign-up, so use it for a welcome and what to prepare, not for emails tied to the session date.
How should you run the live session?
Spend most of the time teaching. A common shape is 40 minutes of teaching, 10 minutes on the offer and 15 minutes of questions. If the teaching is useful, the offer feels like a natural next step rather than a pitch.
Check your meeting account before you set the length. A personal Google account ends group meetings after 60 minutes and 100 participants, and Zoom's free Basic plan ends meetings after 40 minutes. Zoom Pro allows meetings of up to 30 hours.
Set Maximum attendees per time slot to what your room can hold. For a webinar it starts at 5, so raise it before you share the link.
How do you make the offer?
- Offer one product: a course, a coaching programme or a membership that goes further than the masterclass. Two offers split attention.
- Give a real deadline. Create a promo code with an Expiry Date, a few days after the session, and share it with Copy link, which applies the code at checkout automatically.
- For a higher price, add a payment plan so people can pay in instalments.
- You can also add an order bump to the free registration, such as a workbook at a discount. The checkout asks for a card only if the registrant ticks it.
How do you handle the replay?
The Webinar product holds the session on Google Meet or Zoom and does not record it, so record in your meeting tool. Google Meet saves recordings to Drive on Google Workspace Business Standard and above, and Zoom Pro includes cloud recording.
Upload the recording as a free digital product on a landing page, which stays off your hub, and send its link only to registrants. Say when the replay comes down, usually two to three days after the session, in line with your promo code's expiry.
WithMe has no replay countdown, so unpublish the replay page from the Landing Pages tab when the window ends.
What follow-up emails should you send?
Create a sequence with the At Scheduled Time trigger, set it for the end of the session and select the webinar under Audience Selection. It reaches everyone who registered. Each email's delay counts from that time:
- Straight away: thank you, the replay link and the offer with your promo code link.
- After 25 hours: the most common question from the session, answered.
- After 2 days: one client result, with permission, and who the programme is for.
- After 3 days: last call, with the time the code expires.
Each person receives at most one broadcast or timed sequence email from you a day; if they already had one, the next waits until the following day. Leave at least 25 hours between emails, and do not send a broadcast to the same people on those days.
How do you set up the funnel on WithMe?
- Open My Hub, add a product and choose Webinars. Add the title, thumbnail, button text and description.
- On Checkout, keep Free Session selected, add media, and write the registration page or use Generate landing page.
- On Availability, choose Google Meet / Calendar or Zoom, connect it in Settings if needed, add the one-off date and set Maximum attendees per time slot.
- Set up the offer: your course or coaching product with its price and a payment plan, and a promo code with an Expiry Date and Copy link.
- In Email Marketing, create an After Purchase sequence for the webinar with your welcome and preparation emails.
- Create the At Scheduled Time sequence for after the session, with the webinar under Audience Selection.
- Publish the webinar and share its link in your bio, posts and Instagram Auto DMs.
What is not included?
WithMe does not have its own webinar room with slides, polls or a waiting room, and no automated evergreen webinar. The Webinar product does not record; Go Live records automatically but streams from your browser camera only, with no screen sharing. There is no reminder the day before, no replay countdown and no one-click upsell page after checkout. Included Products cannot be added to a free webinar, and affiliate sharing is only for paid ones.
How much does WithMe cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Webinars, courses, coaching, memberships, email sequences and Auto DMs are on the same plan.
Free masterclass funnel questions
What is the difference between a masterclass and a webinar?
Mostly the name. A masterclass promises to teach one skill in depth; a webinar can be any live presentation. On WithMe both are sold as a Webinar product, free or paid.
Can I run a free webinar on WithMe?
Yes. A Webinar product with Free Session lets people reserve a place without paying. They get a confirmation email, the join link and reminders about 10 minutes before the start and as it starts.
How long should a free masterclass be?
Usually 45 to 75 minutes, including the offer and questions. Check the limits of your Google or Zoom account before you set the time.
How long should the replay stay up?
Two to three days is common, ending when the offer ends. A short window gives people a reason to watch, and a reason to decide.
Can I email everyone who registered after the session?
Yes. An At Scheduled Time sequence with the webinar under Audience Selection is sent to everyone who has access to it, which includes free registrants.
Start your 14-day trial at https://www.withme.so/become-a-creator.
Related reading
- Start your 14-day trial
- How to host and sell a paid webinar
- How to sell an online workshop
- How to sell replays of live sessions
- Zoom webinar alternatives for creators
- How to write a welcome email sequence
- How to create a discount code for your course
- How to offer payment plans for coaching
- AI landing page builders for creators
- What is WithMe?
