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Tips & Strategies7 min read

How to sell an online workshop: plan it, price it, sell the seats and follow up

Plan a paid online workshop, set the price and seat limit, send reminders, deliver the workbook and follow up with your next offer. $25/month billed annually.

WithMe Team·11 November 2026

To sell an online workshop, promise one result people can get in a single session, set a date, a price and a seat limit, and sell places through a checkout that sends the join link and reminders for you. Then give attendees a workbook and a clear next step. On WithMe that is a Webinar product held on Google Meet or Zoom, with an order bump at checkout, a workbook included with every paid seat, an email sequence that starts after the purchase, and a broadcast to buyers once the session is over.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.

How do you plan a workshop people will pay for?

A workshop sells when the result is narrow and the time is short. Before you write the sales page, settle four things:

One outcome. For example, write your coaching offer in 90 minutes, or build a week of meal prep in one session. If you need three sessions to deliver it, it is a programme or a challenge, not a workshop.
Who it is for. Name the person and the stage they are at, so the right people book and the wrong ones do not.
What they leave with. A finished document, a plan or a routine is easier to sell than knowledge.
The structure. A short teach, a long working block where people do the task, then questions. People pay for the working time with you.

How long should an online workshop be?

Most workshops fit in 60 to 120 minutes. Shorter feels like a webinar, and longer needs breaks. Whatever you pick, check your meeting account first. A personal Google account ends group meetings after 60 minutes, and Zoom's free Basic plan ends meetings after 40 minutes. Zoom Pro allows meetings of up to 30 hours.

How much should you charge for an online workshop?

Price it against your main offer, not against free webinars. A workshop is often the first purchase before a course, a membership or coaching, so it should feel like an easy yes while still being worth your time.

Work out the minimum. Decide what the session must earn, then divide by the seats you can teach well. For example, if you want $1,000 from a session with 25 seats, the price is $40.

Use an early-bird price for the first days of the launch. On WithMe, a promo code can have an Expiry Date and a Redeem Limit, and Copy link gives you a link with the code applied at checkout.

For a longer or more expensive workshop, offer a payment plan so people can pay in instalments.

How do you sell the seats?

Write a sales page with the outcome, the date and time, what is included and who it is for. On WithMe the Webinar product has its own sales page with a description and up to 10 images or videos.
Limit the seats. Maximum attendees per time slot sets how many places each date has, so a small group stays small.
Stop late bookings if you need preparation time. Minimum booking notice blocks bookings that start within the number of hours you choose, from 0 to 168.
Let buyers sell it. Turn on affiliate sharing for a paid workshop: buyers get a Share & Earn link, the commission comes out of the sale, and WithMe pays the affiliate.

What reminders should attendees get?

On WithMe, buyers get a confirmation email straight after booking, with the date in their own time zone, the join link and Add to calendar. Reminder emails go out about 10 minutes before the start and again as it starts. Until the session ends, their order page shows a Join webinar button.

WithMe does not send a reminder the day before, so send one yourself. A broadcast can go only to the people who bought the webinar, with the time, what to bring and anything to prepare.

How do you deliver the workbook and slides?

Make the workbook a digital product, for example a PDF or a file. Then use one of two routes.

Include it with every seat. Under Included Products on the webinar's Options tab, choose the workbook, and every buyer of a paid seat gets it too. This works for paid workshops only.

Sell it as an extra. Add the workbook, or a recording of a past session, as an order bump at checkout with a discount. On a free workshop, the checkout asks for a card only if the buyer ticks the bump.

What should you offer after the workshop?

The best follow-up is the next step towards the same result: a course that goes deeper, a coaching call, or a membership where people keep working with you. Make the offer at the end of the session, then repeat it by email.

On WithMe, use two tools. An email sequence with After Purchase as the trigger, with the webinar ticked under Product Assignment, sends each buyer your emails in order from the moment they book: a welcome, what to prepare, and the workbook. Its delays count from the purchase, and people book on different days, so do not use it for emails that must arrive after the session.

For the recap and the offer, send a broadcast after the session to the people who bought the webinar. Send the recap the day after, and the offer two or three days later.

How do you set up a workshop on WithMe?

Open My Hub, add a product and choose Webinars.
On Details, add the Session Title, a thumbnail, the button text and a description.
On Checkout, choose Paid Session and set the amount. Add a discount price or a payment plan if you want one, write the sales description, and turn on the order bump.
On Availability, choose Google Meet / Calendar or Zoom and connect it in Settings if it is not connected yet. Add a one-off date and time, and set Maximum attendees per time slot.
On Options, include the workbook under Included Products, edit the confirmation email intro, and turn on affiliate sharing if you want it. Then press Publish.
In Email Marketing, create a sequence with the After Purchase trigger, tick the webinar under Product Assignment and add your before-the-session emails. After the session, send a broadcast to the webinar's buyers with the recap and your offer.

What is not included?

WithMe does not have its own workshop room with slides, polls or breakout rooms. The session runs on your Google Meet or Zoom account, with that account's limits. The Webinar product does not record the session; record it in Meet or Zoom if your plan allows, or run the workshop with Go Live, which streams from your browser camera and records automatically but has no screen sharing. There is no one-click upsell page after payment; the order bump at checkout is the upsell.

How much does WithMe cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.

Online workshop questions

What is the difference between a workshop and a webinar?

A webinar mostly presents. A workshop has people do the work during the session and leave with something finished. On WithMe both are sold as a Webinar product.

How many people should a paid workshop have?

As many as you can help in the time. For hands-on work, a small group keeps questions answered. Set Maximum attendees per time slot to that number, and the date is full when it is reached.

Do workshop attendees get reminders?

Yes. A confirmation email with Add to calendar after booking, then reminders about 10 minutes before the start and as it starts. Send a broadcast yourself for a reminder the day before.

How do I give attendees a workbook?

Make the workbook a digital product and add it under Included Products on a paid webinar, so every buyer gets it. Or offer it as an order bump at checkout.

What does it cost to sell workshops on WithMe?

$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.

Start your 14-day trial at https://www.withme.so/become-a-creator.