Price an online course from the result it gives and the support it includes, not from its length. A self-paced course with no support sits at a lower price than the same material with live calls or feedback. Pick one main price, add a second option such as a payment plan, and test it with a time-limited code before you change the list price. No neutral source publishes typical course prices, so treat any single "right" number with care.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
What price bands do online courses fall into?
These bands are a way to think about your offer, not market data. What moves a course from one band to the next is how much of you is in it.
- A mini course or workshop recording: one problem, one sitting, no support. This is the entry price, often an impulse buy from a post or an email.
- A signature self-paced course: your full method in chapters, lessons and downloads, with no calls. This is the main offer for most creators.
- A course with support: the same course plus a community, a group call or feedback. Your time is now part of the price, so it should cost more.
- A cohort or premium programme: set start dates, live sessions and close contact with you. Price it close to coaching, because that is what it is.
What does the data say about course income and price?
Course income figures are averages, and none of them is a price guide. Kajabi says creators earning on its platform average $190,000 (company data, Aug 2025), and that the average six-figure creator there has 309 paying customers and an email list of about 4,000.
On a marketplace the picture is different. A third-party study of Udemy, using 2023 data, found that the average instructor earns $3,306 a year and 75% make less than $1,000. There, the marketplace sets the price and takes a share. On your own storefront, you set the price and find the buyers.
What you can control is the sum: price times paying customers. 50 buyers at $297 bring in $14,850. 300 buyers at $49 bring in $14,700. The totals are close, but the first needs far fewer buyers, and the second needs a much bigger audience. Choose the price your audience size can support.
Should you offer more than one tier?
Two or three options help buyers choose instead of leaving. A common shape is the course on its own, then the course with a community or a group call. The higher option should add your time or access, not just more videos.
Keep the gap between tiers clear. If the only difference is a bonus PDF, most buyers pick the cheaper option and the tier adds nothing.
You can also raise what each buyer spends without a new tier: an order bump at checkout, such as a workbook at a discount, or a bundle that includes your community with the course.
One-off price, payment plan or subscription?
- One-off price: the simplest choice. The buyer pays once and you set how long access lasts, from lifetime to a fixed number of weeks, months or years.
- Payment plan: the same course paid in a set number of instalments. It makes a higher price reachable for buyers who cannot pay it all at once.
- Subscription: the buyer pays every week, month or year. It suits a course you keep adding to, more like a membership than a one-off product.
Many creators offer a one-off price and a payment plan side by side, and price the plan a little higher in total, because the creator waits longer for the money and carries the risk of a missed payment.
Should you show a compare-at price?
A compare-at price shows a higher "was" price with a strikethrough next to what the buyer pays now. Use it only for a real offer, such as a launch price or a sale that ends. A course that is always "on sale" teaches your audience to ignore it, and in the UK and the EU, rules on price comparisons expect the higher price to be a genuine one. Check the rules where you sell.
How do you test a course price?
- Start with a launch price and a deadline, so early buyers have a reason to act and you learn who buys at what price.
- Use a promo code with an expiry date and a redeem limit instead of cutting the list price. You learn whether a lower price sells more without changing it for everyone.
- Offer a second price, such as a payment plan, and see how many buyers choose it. If most do, the full price may be a barrier.
- Change one thing at a time and give it enough sales to judge. A handful of buyers is not a result.
How do you set a course price on WithMe?
- Open the course editor and turn on Paid Course. Under Payment type, choose Single payment or Recurring.
- Enter the Amount in your hub's main currency. A paid course must cost at least 1.00 in your currency (11.00 in SEK). WithMe converts the price into GBP, USD, EUR, SEK, AUD, CAD and NZD using its exchange rates.
- For a single payment, choose the Access Duration: Lifetime, or a set number of weeks, months or years. For a recurring price, choose the billing interval and, if you want, an Access Duration that caps how long renewals keep going.
- To show a "was" price, turn on Discount Price. Buyers are charged the discount, and the original appears above it with a strikethrough.
- Click Add second price or payment plan option to give buyers a choice, such as pay in full or pay in instalments. A payment plan charges a set number of payments, from 2 to 24, and shows Total customer pays as you edit.
- Add a promo code or an order bump if you want them, then publish the course to your hub or as a landing page.
What is not included?
WithMe has no built-in A/B price testing: test with promo codes, a second price or a time-limited launch. There are no tiers inside a single course, so make the higher tier its own product or bundle a community with it. Promo codes are percent off only, not a fixed amount.
How much does WithMe cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.
Course pricing questions
How much should I charge for my first online course?
No neutral source publishes a typical price, so start from what the course changes for the buyer and how much support it includes. A self-paced course with no support costs less than the same course with calls or feedback. Launch at a set price with a deadline, then adjust from real sales.
Should I offer a payment plan on my course?
If your price is high enough that some buyers cannot pay it at once, yes. Offer it next to a pay-in-full price, and price the plan a little higher in total. On WithMe a plan can have 2 to 24 payments.
Is a subscription better than a one-off course price?
Only if you keep adding to the course. A subscription asks buyers to keep paying, so they need a reason to stay. For a fixed course with an end, a one-off price or a payment plan is usually clearer.
Can I show a crossed-out price on WithMe?
Yes. Turn on Discount Price. Buyers pay the discount, and the original price shows above it with a strikethrough. Each of the course's two prices can have its own.
What does WithMe cost?
$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.
Start your 14-day trial at https://www.withme.so/become-a-creator.
Related reading
- Start your 14-day trial
- How to sell online courses
- Video lesson: create and sell an online course
- How to sell a video course
- How much do course creators make?
- How to offer payment plans for coaching and courses
- How to create a discount code for your course
- How to write a sales page for an online course
- Order bump examples
- How much to charge for online coaching
