A coaching landing page has one job: help the right person decide to apply or book, and help the wrong person decide not to. It works in six sections, in this order: who it is for, the outcome, how it works, proof, the apply or book step, and an FAQ. On WithMe you build it on a 1:1 Coaching product, where you can add an application step before anyone pays, or on a Coaching Call for a single session, and publish it as a landing page with its own link.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
What goes on a coaching landing page, in order?
- Who it is for: the person, their stage and the problem they have now.
- The outcome: what is different at the end, in concrete terms.
- How it works: length, sessions, messages, what they do each week.
- Proof: specific results from real clients, shared with permission.
- Apply or book: the price, what is included and one clear button.
- FAQ: the questions that stop people applying.
How do you write the who-it-is-for section?
Coaching is bought by people who recognise themselves. Open with the reader, not with you. Name their stage and the problem in the words they use in your DMs.
Example for a strength coach: For women over 40 who have tried classes and apps, still feel weak, and want a plan built around their own body and week. Then add one line on who it is not for, such as: Not for competitive athletes. Saying no to some readers makes the right ones trust you.
How do you describe the outcome?
Describe the after, and keep it believable. A business coach might write: In 12 weeks, you will have one offer, one price and a weekly routine for finding clients, so you stop rewriting your website every Sunday.
Avoid promising a number you cannot control, such as an income or a weight. Promise what the coaching does: a plan, feedback, accountability and the skills to keep going.
How do you explain how the coaching works?
This is the section most coaching pages skip, and it is the one buyers need most. Say how long it lasts, how you meet, how often, and how they reach you between sessions.
Example: 12 weeks. A 45-minute video call every two weeks, a written plan you update together, and messages in the app between calls, answered within one working day. Specific details remove fear about what they are signing up for.
What counts as proof for a coach?
One specific client story beats ten general compliments. Use a short before and after, a quote in the client's own words, or a screenshot of a message, always with their permission. Never invent results or testimonials.
If you are new, use your own story, your qualifications, or results from a few clients you coached at a lower price in exchange for honest feedback.
Should people apply or book straight away?
Use an application for high-ticket or one to one work, where fit matters and your places are limited. Applicants answer a few questions, you approve the people you can help, and only then do they pay.
Use a direct booking for a single paid session or a free discovery call. An extra step loses people when the decision is small.
Either way, show the price or a clear from price on the page, list what is included next to it, and use the same button text all the way down, such as Apply for coaching or Book your call.
Which questions belong in the FAQ?
Use the questions people ask you before they buy. These come up for most coaching offers:
- How much time will this take each week?
- What happens if I miss a session?
- Can I pay in instalments?
- What if I am a complete beginner?
- What happens when the programme ends?
How do you build a coaching landing page on WithMe?
- In My Hub, open the Landing Pages tab and click Add landing page, then choose 1:1 Coaching. The page stays off your hub and gets its own shareable link.
- On Details, add the product title, up to 60 characters, a thumbnail and the button text, up to 50 characters.
- On Checkout, add up to 10 images or videos under Add Media, then write the six sections in the Product Description.
- Set the price: a monthly recurring price, or a one-time fee with an access time. A one-time fee can also have a payment plan of instalments.
- Add up to four Coaching Tier Benefits, such as Customised training plans or Paid messages.
- Turn on Enable Apply Process? and, under Checkout Fields, add up to five custom questions for the application.
- Click Save landing page, copy its link from the Landing Pages tab and put it in your bio, emails and Instagram Auto DMs.
What happens when someone applies?
WithMe emails you, and the application appears under Needs review on the Applications tab of the Customers page. You read their answers next to What your client will pay, then click Approve & invite to pay or Decline application. Approved applicants are emailed a payment link to your coaching checkout. An email sequence can start after a coaching application, so applicants hear from you while you review.
What about a discovery call page?
For a free or paid single session, use a Coaching Call instead. Choose Free Session or Paid Session, connect Google Meet or Zoom, set your weekly hours, and buyers pick a time and get the join link by email. Minimum booking notice stops last-minute bookings.
Can AI write the coaching page?
Yes. Dez, the landing page agent, can write a page for a 1:1 Coaching product or a Coaching Call from its details, usually in 10 to 20 seconds. Open it from Generate landing page on the product's Checkout tab, or from AI Agents in the menu. Swap in your real client stories and your own terms before it goes live. Putting a Dez page live costs 10 credits, once per product, and AI credits are bought separately.
What is not included?
A coaching product page has no separate testimonial or guarantee block, so proof and terms go into the description and media. There is no A/B testing of pages. The apply step is only on 1:1 Coaching, not on Coaching Calls. Dez needs AI credits, which are bought separately.
How much does WithMe cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. One plan covers coaching, courses, memberships, community, webinars, digital products and email.
Coaching landing page questions
How long should a coaching landing page be?
Long enough to answer who it is for, what changes, how it works, what it costs and what happens next. A free call can sell from a short page; a high-ticket programme usually needs all six sections.
Should I put my coaching price on the page?
Usually yes. A clear price or from price filters out people who cannot afford it, so the applications you get are serious. With an application, the approved client sees exactly what they will pay before checkout.
Can clients apply before they pay on WithMe?
Yes. Turn on Enable Apply Process? on a 1:1 Coaching product. People apply instead of paying, and approved applicants are emailed a payment link.
Can I offer a payment plan for coaching?
Yes. A one-time coaching fee can have a payment plan of instalments, weekly or monthly, alongside the full price.
Does the landing page show on my hub?
No. A landing page has its own shareable link and stays off your hub. You can move it to the hub later from the Landing Pages tab.
Start your 14-day trial at https://www.withme.so/become-a-creator.
Related reading
- Start your 14-day trial
- Coaching application form
- How much to charge for online coaching
- How to offer payment plans for coaching
- How to run a 1:1 coaching programme
- How to write a course sales page
- Video lesson: create a landing page
- Carrd alternatives for creators
- AI landing page builders for creators
- What is WithMe?
