A course sales page works when it answers the buyer's questions in the order they ask them: what will I get, is it for me, what is inside, does it work, what does it cost, what if it is not for me, and what else should I know. That gives you seven sections: headline, outcome, curriculum, proof, price, guarantee and FAQ. Below is each section with an example, then how to build the page in WithMe.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
What goes on a course sales page, in order?
- Headline: the result, who it is for and how long it takes.
- Outcome: what changes for the buyer, and who the course is not for.
- Curriculum: the modules, and what each one gets done.
- Proof: results, screenshots and words from real students.
- Price: what is included, the price and one clear button.
- Guarantee: what happens if it does not work for them.
- FAQ: the questions that stop people buying.
How do you write the headline and the outcome?
Name the result and the person. A simple pattern is: get a result, in a time, without the main obstacle. For example: Run your first 5 km race in 8 weeks, without getting injured. Or: Edit a wedding gallery in an afternoon, with my 40 presets and the workflow behind them.
Avoid clever lines that need a second read. Under the headline, one plain sentence says what the course is, such as an 8-week video course with three short lessons a week and a printable plan.
Write about the buyer, not the course. Before: what they struggle with now, in the words they use in your DMs and comments. After: what is different when they finish. Keep it concrete: they can hold a plank for 60 seconds, their shop has its first ten sales, they sleep through the night.
Add a short who it is for and who it is not for. Saying that a beginner course is not for experienced runners builds trust and saves you refund requests from the wrong buyers.
How should you show the curriculum?
List the modules and give each one a result rather than a topic. Week 1: Build your base, with three 20-minute runs and a warm-up you will use all programme. Not: Week 1: Introduction.
Say what format the lessons are in, how long they take and how long buyers keep access. People want to know whether it fits their week. List any bonuses, such as a workbook or a community, as part of what they get.
What counts as proof?
The strongest proof is a specific result from a named student, shared with their permission: a before and after, a number, or a screenshot of a message. One specific story does more than ten lines of general praise.
If the course is new, use what you have: results from your coaching clients, your own story, or a beta group who took the course free in exchange for honest feedback. Never invent testimonials or results.
How do you present the price and the guarantee?
Show the price after the value is clear, usually near the end, with everything that is included listed just above it. Put a buy button higher up too, for people who are already sure. For a launch price, show the full price with a strikethrough and say when the offer ends.
For a higher price, give two ways to pay: pay in full, or a payment plan of instalments. Use the same button text all the way down the page, such as Start the programme.
A clear refund promise lowers the risk of buying. Common forms are a 14 or 30 day money-back guarantee, or a guarantee that needs the buyer to show they did the work. Only promise what you will honour, write the exact terms, and put them next to the price.
Which questions belong in the FAQ?
Use the questions people actually ask in your DMs and comments. These come up for most courses:
- How long do I have access, and can I download the lessons?
- How much time does it take each week?
- Is it right for a complete beginner?
- What if I fall behind?
- Can I pay in instalments?
How do you build a course sales page in WithMe?
Every WithMe course has its own sales page, which you fill in from the course editor:
- Add Media: up to 10 images or videos, YouTube embeds or Canva pages. Lead with a short video or a result photo.
- Product Description: a rich text editor for the headline, outcome, curriculum, proof, guarantee and FAQ sections above.
- Add Pricing: a single payment, a recurring price, or a payment plan of instalments, plus a second price option. Turn on Discount Price to show the original price with a strikethrough.
- Button text: the words on your course's button, such as Start the programme, up to 50 characters.
- Checkout Fields: collect a name, an address, a phone number or up to five custom questions, such as What do you most want from this course?
- Order Bump: offer a workbook or a call at checkout, at a discount you set.
- Publish it on your hub, or as a landing page that is not shown on your hub and is sold through its link.
Can AI write the sales page for you?
Yes, with Dez, the landing page agent in WithMe's AI team. Pick a product from your hub or describe one, and Dez writes a landing page, usually in 10 to 20 seconds. You can edit the whole page or one section at a time, with quick options such as Make it punchier or Add urgency, and change the colours and fonts.
Dez uses AI credits, which are bought separately. Writing and editing a page use credits. Style changes are free, and an edit that changes nothing is not charged. Putting a page live on a product costs 10 credits, once per product, and later changes go live free.
Treat the draft as a first pass. Swap in your real student results and your own guarantee terms before it goes live.
What is not included?
A product page has no separate testimonial, review or guarantee block, so proof, guarantees and FAQs go into the description and media. There is no A/B testing of sales pages and no extra offer page after checkout. Dez needs AI credits, which are bought separately.
How much does WithMe cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.
Course sales page questions
How long should a course sales page be?
Long enough to answer the buyer's questions. A low-priced course can sell from a short page. A higher-priced course usually needs the full structure: outcome, curriculum, proof, price, guarantee and FAQ.
What if I have no testimonials yet?
Use results from coaching clients, your own story, or a beta group who took the course free for honest feedback. Never invent testimonials.
Should the price go at the top or the bottom?
Show it once the value is clear, usually near the end, and add a buy button higher up for people who are already sure.
Can WithMe write my sales page for me?
Dez, the landing page agent, writes a page from your product's details. It uses AI credits, bought separately. Putting a page live on a product costs 10 credits, once per product.
What does WithMe cost?
$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.
Start your 14-day trial at https://www.withme.so/become-a-creator.
Related reading
- Start your 14-day trial
- Video lesson: create a landing page
- Video lesson: create and sell an online course
- How to price an online course
- How to write a welcome email sequence
- How to create a discount code for your course
- Order bump examples
- How to sell a video course
- How to sell online courses
- What is WithMe?
