Emma Hoffman of The Power Well took 16 payments worth $12,318 through WithMe between 19 Aug and 30 Oct 2026. Most of it, $8,500 or 69%, came from her 1:1 coaching. This case study walks through who she is, what she put on her Hub, what the numbers looked like week by week, and how creators, experts and coaches can copy the setup.
Who is Emma Hoffman?
Emma Hoffman is a manifestation coach and psychic guide for women. Her website, thepowerwell.co, describes her method as "universal energetic principles, practical neuroscience & a touch of psychic magic", and calls her work a "trauma-informed approach grounded in my background in counseling, and over a decade of practicing and teaching manifestation".
Her business is The Power Well. She sells her work through one WithMe Hub at withme.so/thepowerwell, and she shares it on Instagram at @thepowerwell.
Where she started
Emma has been open about her starting point. On 28 Oct 2026 she posted a Reel on Instagram (instagram.com/p/DfBtOLdOjMe) with these words:
"I spent years just trying to make it through the day. And now I've created a life I once could only dream of."
On WithMe, her first payment arrived on 19 Aug 2026: $175 for her membership. That was the whole of August, one payment. Nothing public tells us how she sold before WithMe, so this story starts with that first $175.
What she built on WithMe
Everything sits on one Hub, and checkout happens on the same page. Here is each offer, with its WithMe product type and price, with the top earner first.
| Offer | WithMe product type | Price | Payments through WithMe |
|---|---|---|---|
| 1:1 Coaching (her site calls it a "3 Month Private Coaching container") | 1:1 Coaching | From $500/mo, set per client at $500, $1,000 or $2,000 a month | $8,500 in 7 payments |
| A second course | Course | Unlisted on her public Hub | $2,500 in 2 payments ($500 and $2,000) |
| The Reality Rewrite, a 12-week group programme | Course with a payment plan | $250 every 4 weeks | $750 in 3 payments |
| Power Hour, a 60 minute private session | 1:1 Session | $180 | $360 in 2 payments |
| Her membership | Membership | $175 | $175 in 1 payment |
| Burning Question, quick psychic clarity | Paid Voice Note | $33 | $33 in 1 payment |
| From Stuck to Aligned in 1 Week | Free Course | Free | Not applicable |
| Comment a word, get the link | Auto DM | Part of WithMe | Not applicable |
On the Hub overview below, 1:1 Coaching is the first row. Of the 7 coaching payments, 6 were new plans starting and 1 was a renewal.
The turning point
August had one payment, $175. On 10 Sep 2026 Emma announced The Reality Rewrite on Instagram: "THE REALITY REWRITE IS HERE" (instagram.com/p/DdHLw4uDlw0). September came to $2,213 in 3 payments.
Then October came to $9,930 in 12 payments. That is 81% of her total. The launch date and the jump sit side by side in the data. We are showing the sequence, and we are not saying the launch caused it.
Around the same dates, her posts were asking people to comment a word. In early Sep she posted "Comment ALIGNED and I'll send you my free From Stuck to Aligned guide" (instagram.com/p/Dc4MO-wuFxP). On 10 Sep she asked for TIMELINE, and on 17 Sep for REWRITE. Her first repeating plan payment, $2,000 a month, landed on 23 Sep.
Results
| Measure | Result |
|---|---|
| Total | $12,318 in 16 payments |
| Dates | 19 Aug to 30 Oct 2026 (10 weeks) |
| August | $175, 1 payment |
| September | $2,213, 3 payments |
| October | $9,930, 12 payments (81% of the total) |
| 1:1 Coaching | $8,500, 69% of the total |
| Payments that started a repeating plan | 9 of 16 |
| Plans that have already renewed | 2 |
How the comment-to-checkout path works on WithMe
Emma's path has four steps, and all of them run through WithMe:
- She posts on Instagram and asks people to comment a word. Her posts use ALIGNED, REWRITE or TIMELINE.
- WithMe Auto DM sends the link to the person who commented.
- They land on her WithMe Hub.
- They pay once, or in a plan, on the same page.
This is the practical meaning of "the simplicity of Stan Store with the functionality of Kajabi". There is one Hub to set up, as simple as a link page, and it holds coaching, courses, payment plans and a membership like a full course platform. For more on the setup, read our guides on selling digital products on Instagram and choosing a coaching platform.
What other creators, experts and coaches can copy
- Put your highest priced offer first on the Hub. On the overview above, Emma's 1:1 Coaching is the first row, and it brought in $8,500 of her $12,318.
- Let the price follow the client. Her coaching plans run at $500, $1,000 or $2,000 a month, so one product type covers different budgets.
- Add a free way in. A free course and a keyword on your posts give people a first step before they pay.
- Keep small offers beside the big ones. A $33 voice note and a $180 session sit on the same Hub as her coaching.
- Offer a payment plan. 9 of her 16 payments started a repeating plan.
- Ask for one word at a time. Her posts use ALIGNED, REWRITE or TIMELINE, and Auto DM sends the link.
Compare this setup with other tools in our roundup of Stan Store alternatives.
FAQ
How much did Emma Hoffman make with WithMe?
Emma took $12,318 in 16 payments through WithMe, from 19 Aug to 30 Oct 2026. October alone was $9,930 in 12 payments.
What did Emma sell?
Her biggest earner was 1:1 Coaching, with $8,500 or 69% of the total. Her Hub also holds a free course, a paid voice note at $33, a 60 minute session at $180, a group programme with a payment plan at $250 every 4 weeks, and a membership.
How do people buy from her Instagram posts?
They comment a word on her post, WithMe Auto DM sends the link, and they land on her Hub, where they pay once or in a plan.
Can I sell 1:1 coaching with a payment plan on WithMe?
Yes. Emma's 1:1 Coaching plans run from $500 a month, and 9 of her 16 payments started a repeating plan.
What does WithMe cost?
WithMe is $29 a month (£29 in the UK), with a 14-day trial and 0% commission.
Start your own Hub
If you are a creator, expert or coach with something to offer, you can set up your own Hub with coaching, courses, payment plans and Auto DM in one place.
Start your own Hub at withme.so/become-a-creator
