The Light Touch Collective took £4,069 in 15 payments through WithMe in 51 days, from 28 Aug to 17 Oct 2026. Founder Nicola Rickards sells practitioner training from one WithMe Hub: courses, a payment plan, two waitlists, an order bump and an Auto DM that sends the details. This case study shows what she built, what the numbers looked like, and what other creators, experts and coaches can copy.
Who is Nicola Rickards?
Nicola Rickards is the founder of The Light Touch Collective in Gloucester. She teaches sensory touch and ASMR therapy. On her Hub she describes herself as "a Registered Mental Health Nurse with over 20 years' experience in mental and emotional wellbeing". Her Instagram bio reads "Sensory Touch/ASMR Therapy & Head Spa", and lists her as an "IPHM Accredited Training Provider".
Her own description of the training: one of the UK's first IPHM Accredited Sensory Touch Practitioner courses, combining feather-light sensory touch, ASMR-inspired techniques and soothing hair play for deep calm and nervous system relaxation. It is based in Gloucester, with online and in-person training for beginners and established wellness professionals. To enquire, use the contact form in The Light Touch Collective's Instagram bio or on her website, thelighttouchcollective.co.uk.
Where she started
The Light Touch Collective was founded in Feb 2024, according to the founder page on her website. By the time WithMe came into the picture she had an audience on Instagram (2,951 followers on 31 Oct 2026) and a habit of asking for one keyword. From 15 Aug 2026, her training posts said "DM me TRAIN". The keyword appears on about 25 posts since then.
On 20 Aug 2026 she posted an official waitlist (instagram.com/p/DcRUYJSguXZ):
"I've now created one official waitlist where I can keep everyone together."
In the same post she said she was putting the final touches to the course on WithMe, "the online platform where the course will be hosted". The waitlist came first and the launch came eight days later.
What she built on WithMe
Her Hub at withme.so/thelighttouchcollective holds five ways to sell. The online course is her top earner, so it comes first. Amounts are GBP payments received through WithMe.
| Offer | WithMe product type | Price | Payments through WithMe |
|---|---|---|---|
| Online Sensory Touch Practitioner Course | Course | £295 | £2,846.75 in 10 payments |
| Online course, in 3 payments | Payment plan | 3 payments of £98.34 | £196.68 in 2 payments |
| 1:1 Training Day (in person) | Course | £495 (plan of 3 × £165 on her Hub tile) | £990 in 2 payments |
| Add-on at checkout | Order bump | £35.99 | £35.99 in 1 payment |
| Sensory Facial Online Course waitlist | Lead Capture | Soon | Not applicable |
| ASMR Head Spa waitlist | Lead Capture | Soon | Not applicable |
| DM TRAIN, get the details | Auto DM | Part of WithMe | Not applicable |
The online course, including its plan, accounts for £3,043 of the £4,069, about 75%.
The two waitlists are Lead Capture pages. One is for a Sensory Facial Online Course and one is for ASMR Head Spa. The £35.99 order bump is an add-on offered at checkout, and it was taken once, on 28 Sep.
The turning point
Nicola's launch post went up on 28 Aug 2026 (instagram.com/p/DclRp4hAG0C):
"IT'S OFFICIALLY LIVE! Both Online and 1:1 In-Person Sensory Touch Practitioner Training are now available to enrol through WithMe."
Her first payment landed at 18:02 UTC the same day. By 4 Sep she had taken four payments worth £1,277. Next to the launch date, that is the jump: the first week was nearly a third of her whole 51 day total. We are showing the dates side by side, and we are not claiming the launch caused the sales.
On 5 Sep she added payment plans, posting that "payment plans are now available" (instagram.com/p/Dc6AGDRhkrj): £495 became 3 payments of £165 and £295 became 3 payments of £98.34. September, her best month, came to £2,796 from 9 payments. On 12 Sep she wrote (instagram.com/p/DdMgl9JBbrT):
"I've now delivered 8 in-person training days, welcomed my first online students AND September's in-person training is fully booked."
Results
| Measure | Result |
|---|---|
| Total | £4,069 in 15 payments |
| Dates | 28 Aug to 17 Oct 2026 (51 days) |
| First week (28 Aug to 4 Sep) | £1,277 in 4 payments |
| August (from 28 Aug) | £487 in 2 payments |
| September | £2,796 in 9 payments |
| October (to 17 Oct) | £787 in 4 payments |
| Milestones | £1,000 on 4 Sep, £2,000 on 15 Sep, £3,000 on 28 Sep, £4,000 on 17 Oct |
How the comment-to-checkout path works on WithMe
Nicola's version of the path starts with a keyword in a DM rather than a comment. It still runs the same way on WithMe:
- She posts about her training, and her bio says "DM TRAIN for info".
- A person sends her the word TRAIN.
- WithMe Auto DM sends the details.
- They enrol on her Hub, in full or in 3 payments.
This is the simplicity of Stan Store with the functionality of Kajabi: one Hub that is quick to set up, with courses, plans, waitlists and an order bump on the same page as checkout. If you are choosing a platform for this kind of training, read our guide for wellness practitioners and therapists and our comparison of the best platforms to sell digital products.
What other creators, experts and coaches can copy
- Open a waitlist before you launch. Nicola's waitlist went up on 20 Aug and the course went live on 28 Aug.
- Sell online and in person from one Hub. Her Hub holds an online course at £295 and a 1:1 Training Day at £495.
- Add a payment plan. She added payment plans on 5 Sep, and two of her 15 payments started one.
- Put an add-on at checkout. Her £35.99 order bump sits on the checkout, and no extra page is needed.
- Pick one keyword and repeat it. "DM me TRAIN" runs through about 25 posts, and Auto DM sends the details.
- Keep a second and third offer warm. Two waitlists show what is coming next.
For the posting side, see how to sell digital products on Instagram.
See Nicola's story on Instagram.
FAQ
How much did Nicola Rickards make selling courses on WithMe?
The Light Touch Collective took £4,069 in 15 payments through WithMe between 28 Aug and 17 Oct 2026, which is 51 days. The first week was £1,277 and September was £2,796.
What does Nicola sell?
An Online Sensory Touch Practitioner Course at £295, a 1:1 Training Day at £495, a payment plan of 3 × £98.34 on the online course, an order bump at £35.99, and waitlists for a Sensory Facial Online Course and ASMR Head Spa.
Can I sell a course with a payment plan on WithMe?
Yes. Nicola added payment plans on 5 Sep 2026, and her online course can be paid in 3 payments of £98.34.
How do people get her course details from Instagram?
They DM her the word TRAIN, WithMe Auto DM sends the details, and they enrol on her Hub, in full or in 3 payments.
What does WithMe cost?
WithMe is £29 a month ($29 in the US), with a 14-day trial and 0% commission.
Start your own Hub
If you are a creator, expert or coach with a course, a programme or a training day to sell, you can set up your own Hub with courses, payment plans, waitlists, an order bump and Auto DM in one place.
Start your own Hub at withme.so/become-a-creator
