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Tips & Strategies7 min read

Course bundle pricing: discounts, was prices and good, better, best tiers

How to price a course bundle: discount ranges, a genuine was price, good, better, best tiers and how to set it up in WithMe. $25/month billed annually (UK £25).

WithMe Team·11 November 2026

Price a course bundle below the total of the courses bought separately, so the saving is obvious, but not so far below that the single courses look overpriced. A saving of 20% to 40% off the separate total is a reasonable starting point, with bigger savings for bigger bundles. Show the separate total as a crossed-out was price, and give buyers two or three clear options rather than one. In WithMe, a bundle is one product with its own price that includes your other courses.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.

Why sell courses as a bundle?

It raises the value of a sale without making anything new. You package courses you already have.
It gives buyers who want everything a way to pay once, next to the single courses for buyers who want one thing.
It makes your single courses look like good value too, because buyers can see what the full set is worth.

How much of a discount should a course bundle give?

There is no market standard for this. These ranges are starting points to test, not data:

Two related courses: around 15% to 25% off the separate total. Enough to notice, small enough that buying one still makes sense.
Three or more courses: around 25% to 40% off. The more courses, the bigger the saving people expect.
Everything you sell, as one package: up to around 40% off. Go beyond that and the single prices start to look made up.

Watch what buyers pick. If almost no one buys a single course any more, the bundle may be too cheap. If no one buys the bundle, the saving or the fit between the courses may be too weak.

What does the maths look like?

Say you sell three courses at $97, $147 and $197. Bought separately they cost $441. At 30% off, the bundle is about $309, and a round $297 is easy to read. The buyer saves $144 and you take $297 in one sale instead of $97.

Price the bundle from the separate total, not from what you hope to earn. If you later raise the single prices, raise the bundle too, so the saving stays the same size.

How do you use a was price as an anchor?

Show the separate total crossed out above the bundle price. The buyer sees the value of the set and the saving at the same moment. In WithMe, turn on Discount Price on the bundle product: buyers are charged the discount, and the original amount appears above it with a strikethrough.

A compare-at price shows a higher "was" price with a strikethrough next to what the buyer pays now. Use it only for a real offer, such as a launch price or a sale that ends. A course that is always "on sale" teaches your audience to ignore it, and in the UK and the EU, rules on price comparisons expect the higher price to be a genuine one. Check the rules where you sell.

For a bundle, the honest anchor is the real total of the courses at their current single prices, a number the buyer can check on your hub. Say in the product description that the crossed-out figure is the price of the courses bought separately, not a former price.

How do you build good, better and best tiers?

Two or three options help buyers choose instead of leaving. The higher options should add access to you, not just more videos:

Good: one course on its own, at its normal price.
Better: the full course bundle, plus your community, at a clear saving on the separate total.
Best: 1:1 coaching that includes every course in the bundle, so clients cover the basics before your calls. This is priced like coaching, because it is.

If the only difference between two tiers is a bonus PDF, most buyers pick the cheaper one and the tier adds nothing.

Should you sell an all-access membership instead?

If you keep adding courses, a membership tier that includes every course can work better than a fixed bundle. Members pay monthly or yearly, and new courses join the tier as you include them. On WithMe a membership tier can carry a monthly and an annual price at the same time.

With two or more tiers, you can make them Hierarchical, so a higher tier automatically includes everything in the lower ones. A member on a lower tier can check out a higher tier later. The old tier ends once the new payment goes through, and any unused paid time on it is refunded.

A fixed bundle suits a set of courses that is finished. A membership suits a library that keeps growing.

How do you set up a course bundle in WithMe?

Publish each course you want to include, with its own price if you sell it on its own.
Create the bundle product, for example a short Start here course that explains the order to take the courses in.
Turn on Paid Course and set the bundle price. To show the separate total, turn on Discount Price.
Optional: click Add second price or payment plan option to offer the bundle in 2 to 24 payments.
Open Included Products and select each course, plus a community if you want one in the bundle.
Save and publish the bundle to your hub or as a landing page. Buyers find the included courses in the bundle's Library tab.

Should bundled courses also be sold on their own?

Usually yes. A course can be Paid and Bundle at the same time: it is sold on its own and is also included in the bundle. That keeps a cheaper way in for buyers who want only one course.

Use Bundle only for a bonus that should exist only inside the bundle, such as a masterclass recording. It has no price of its own, is not listed on your hub, and comes only with the products that include it.

If someone loses access to the bundle product, for example by cancelling a subscription, they also lose the courses included with it.

What is not included?

There is no pick-any-three bundle builder and no shopping cart for buying several separate courses in one payment. A bundle is one product, with its own price, that includes others, and there is no automatic bundle discount: you set the price yourself. There is no built-in A/B price testing. Bundle-only products cannot carry an order bump. Promo codes are percent off only, not a fixed amount.

How much does WithMe cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.

Course bundle pricing questions

How much should a course bundle cost?

Less than the courses bought separately, so the saving is clear. Around 20% to 40% off the separate total is a reasonable starting point to test, with bigger savings for bigger bundles.

Should I show the original price on a bundle?

Yes, if it is the genuine total of the courses at their current prices. In WithMe, turn on Discount Price and the original shows above the bundle price with a strikethrough.

Can a course be in a bundle and sold on its own?

Yes. Turn on both Paid and Bundle. Or choose Bundle only, and it is not listed on your hub and comes only with the products that include it.

Can buyers pay for a course bundle in instalments?

Yes, if the bundle product is a course. Add a second price as a payment plan of 2 to 24 equal payments, next to the pay-in-full price.

What does WithMe cost?

$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.

Start your 14-day trial at https://www.withme.so/become-a-creator.