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How to bundle digital products: what to include, how to price it and how to set it up

What to put in a digital product bundle, how to price it against the separate products, and how to set it up in WithMe. $25/month billed annually (UK £25).

WithMe Team·11 November 2026

To bundle digital products, choose one product as the main offer, give it a price, and include the other products with it. Buyers pay once and get everything. In WithMe you do this with Included Products: a course, membership, community, 1:1 coaching, digital product or custom product can include other products, and each included product can be sold on its own as well or only inside the bundle.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.

Why bundle products at all?

A bundle raises the value of one sale without a new product. You package what you already have.
It gives buyers a clear premium option next to your single products, so people who want everything can pay once.
It puts buyers into the product you most want them to use. For example, including your community with every course gives buyers a reason to keep coming back.

What should you put in a bundle?

Bundle products that solve one problem from start to finish. Some examples:

A starter kit: an ebook, a workbook and a template pack on the same topic.
A course and its tools: the video course with the checklists, worksheets and a recipe or meal plan pack.
A complete collection: three preset or brush packs that were sold separately, together as one product.
A course and a community: every course buyer also joins the community.
A top membership tier that includes every digital product you sell.
1:1 coaching that includes your course, so clients cover the basics before the calls.

Leave out anything unrelated. A bundle of everything you have ever made is harder to describe, and harder to sell, than three products that clearly fit together.

How should you price a bundle?

Start from the total. Add up what the products cost separately and price the bundle below that, so the saving is obvious. A saving of 20% to 40% is a reasonable place to start. Then watch whether buyers still pick the single products.

Show the saving. Turn on Discount Price on the main product to charge the lower price and show the original amount above it with a strikethrough. Set the original amount to the real total of the separate products.

Keep single products on sale if people buy them on their own. A product can be paid and included in a bundle at the same time.

If the main product is a course, a second price can be a payment plan, so buyers of a higher-priced bundle can pay in instalments.

How do bundles work in WithMe?

A bundle is a product that includes other products. In the main product's editor, open Included Products and select the products to include. Everyone who buys the main product gets access to all of them, at no extra cost.

You can also set it from the other side. On a course or digital product, for example, the Bundle access type grants that product when another product is purchased, and Add Products lets you choose which products include it.

If someone loses access to the main product, for example by cancelling a subscription, they also lose the products included with it.

Courses, communities, memberships, 1:1 coaching, digital products and most custom products have a Library tab, where buyers find the products included with them.

Should included products also be sold on their own?

Each product you include has an access type. Paid and Bundle can both be on: the product is sold on its own and is also included in the bundle.

Bundle only means the product has no price of its own. It is not listed on your hub, and the only way to get it is to buy a product that includes it. Use this for a bonus that exists only inside the bundle.

If you remove a bundle-only product from its last bundle, it is not deleted. It comes back to your hub as an unpublished draft with a free price, so set a price before you publish it.

How do you set up a bundle in WithMe?

Create the products you want to include, if they do not exist yet.
Create or open the main product, for example a course or a digital product, and set its price.
In the product editor, open Included Products and select each product to include.
Optional: turn on Discount Price to show the separate total with a strikethrough.
For a bonus that should only come with the bundle, open that product, choose Bundle as its only access type with Paid and Free off, and check that the main product is selected under Add Products.
Save and publish the main product, then share its link.

What else raises the value of a sale?

An order bump offers a second paid product as a tick box at checkout, at a discount from 0 to 99%. A bundle is chosen before checkout. A bump is a last-minute add-on, and you can use both.

Promo codes, from 5% to 100% off, can be restricted to the bundle and shared as a link that applies the code at checkout automatically.

What is not included?

There is no pick-any-three bundle builder and no shopping cart for buying several separate products in one payment. A bundle is one product, with its own price, that includes others. There is no automatic bundle discount: you set the bundle price yourself.

How much does WithMe cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.

Bundle questions

What is a digital product bundle?

Several products sold together for one price, usually below the cost of buying them separately. In WithMe, a bundle is a main product that includes the others.

How much should a bundle cost?

Less than the products bought separately, so the saving is clear. Try 20% to 40% off the total, and use Discount Price to show the original value with a strikethrough.

Can a product be in a bundle and sold on its own?

Yes. Turn on both Paid and Bundle. Or use Bundle only: then it is not listed on your hub and comes only with the products that include it.

What happens to bundled products if a buyer cancels?

If they lose access to the main product, they also lose access to the products included with it.

What does WithMe cost?

$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.

Start your 14-day trial at https://www.withme.so/become-a-creator.