A creator business needs about nine numbers: visitors, conversion rate, revenue, refunds, churn, lifetime value, email list growth, link clicks from Instagram DMs and your top products. Check them once a week, compare each one with the week or month before, and change one thing at a time. On WithMe, the Insights page has five reports (Overview, Sales, Audience, Marketing, and Content & coaching) for any date range, each compared with the period before.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
Which numbers should a creator business track?
Start with these. Each one answers a different question, so a change in one points you at a different fix.
- Visitors: how many people reach your hub and sales pages. If this is low, the problem is reach, not your offer.
- Conversion rate: the share of visitors who buy. If visitors are high and sales are low, look at the offer, the price and the sales page.
- Revenue: money taken in the period, before refunds and fees, and how it splits between one-off sales and recurring memberships.
- Refunds: how many and how much. A rising refund rate usually means the sales page promises something the product does not deliver.
- Churn: the share of paying members who leave each month. For a membership or community, this matters more than new sales.
- Lifetime value: what an average customer pays you in total. It tells you how much you can afford to spend to win one.
- Email list growth: new subscribers each week. Your list is the audience you own, so it should grow even in weeks you do not sell.
- Instagram Auto DM link clicks: how many people tap the link in your automated DMs, by keyword. It shows which posts start conversations that lead somewhere.
- Top products: which products earn the most. Put them first on your hub and in your bio.
What are the simple formulas?
You do not need a spreadsheet for most of these. Use the same date range for every number in a formula.
- Conversion rate = buyers ÷ visitors × 100. 12 buyers from 800 visitors is 1.5%.
- Refund rate = refunds ÷ payments × 100.
- Monthly churn = members who left this month ÷ paying members at the start of the month × 100. 6 leavers from 120 members is 5%.
- Lifetime value = average monthly price × average months a member stays. At $30 a month and an average of 8 months, that is $240. For one-off products, use total revenue ÷ number of paying customers.
- List growth = new subscribers − unsubscribes in the period.
- Auto DM click rate = link clicks ÷ people reached × 100.
What is a good number?
There is no single benchmark for creators, because a free lead magnet and a $2,000 programme convert very differently. Treat the figures below as rough guidance from common practice, not as published research, and compare yourself mainly with your own last month.
As a rough guide, a sales page that turns 1% to 3% of visitors into buyers is doing reasonably well for a paid product, and a free opt-in page usually converts much higher. A monthly membership that keeps churn under about 5% to 8% a month is in good shape; above 10% a month, work on retention before you spend more on getting new members.
Refunds should be rare. If more than a few percent of buyers ask for their money back, read what they say and fix the gap between the promise and the product before you push more traffic at it.
What does WithMe's Insights page show?
Open Insights in the sidebar (on your phone it is under More). Pick a report, a date range and a currency. There are five reports:
- Overview: revenue, paid payments, people showing interest and page visits, each with the change against the previous period, a trend chart with a table view, and suggested next steps from Otto.
- Sales: a per-product table sorted by revenue, refunds, recorded fees, revenue after deductions, recurring versus one-off revenue, an illustrative monthly recurring estimate, lifetime revenue and a list of recent payments. You can filter it to one product.
- Audience: paid, free and trial members right now, who joined and who left, upgrades and downgrades, cancellation reasons, trial outcomes, first-time versus returning buyers, form signups and how many of those signups went on to buy.
- Marketing: website traffic by source, device, country and landing page, Auto DM messages sent, people reached and link taps per automation, email delivery and click rate, affiliate clicks and commission, and your Instagram followers and post engagement if your account is connected.
- Content & coaching: views and saves, uploads, course progress, coaching bookings and your open availability for the next 14 days.
Date ranges are the last 7, 30 or 90 days, month to date, or custom dates up to 366 days, and each is compared with the same length of time just before it. Revenue can be shown in GBP, USD, EUR, AUD, CAD, NZD or SEK, converted at recorded exchange rates. Each section explains what its numbers mean, and Ask Otto about this opens a chat with Otto with the report attached.
What does the Home stats card show?
Once your launch checklist is finished, the Home screen shows a stats card with three numbers: hub visits, income and customers, for the last 7 or 14 days or a custom range, with the change against the period before and a chart of the one you tap. It is a quick check. Insights is where you go for the detail.
Can you add your own tracking pixel?
Yes, a Meta (Facebook) pixel. Add your Pixel ID under Settings, then Integrations, then Tracking Pixels. It fires for visitors on your hub: a page view, a lead on free signups, a purchase after checkout, and a schedule event when someone books a session. That lets you build audiences and measure ads in Meta.
How do you review your numbers each week?
- Open Insights, choose Overview and the last 7 days. Note revenue, payments, people showing interest and page visits, and which way each one moved.
- Switch to Sales. Check which products earned the most and whether refunds rose.
- Switch to Audience. For memberships and communities, compare joins with exits and read any new cancellation reasons.
- Switch to Marketing. See which traffic sources and which Auto DM keywords brought people in, and how your last emails did.
- Pick one number to improve this week and one change to try, such as a new headline, a new keyword or a follow-up email.
- Write the numbers down once a month, so you can see a trend across a year rather than a week.
What is not included?
Insights does not calculate churn rate, lifetime value or conversion rate for you: it gives you the joins, exits, payments and visits to work them out. There is no CSV export or download of Insights, though each chart has a table view. Revenue is not linked to the traffic source or the channel that brought each buyer, and taps on external link products on your hub are not recorded. Page visits come from Google Analytics sessions, not unique people. The only tracking pixel you can add is a Meta pixel; it runs in the browser, there is no Conversions API connection, and the purchase event does not carry the order value.
What does it cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Insights, the Home stats card and the Meta pixel are included in the plan, along with courses, coaching, community, memberships, digital products, email and Auto DMs. Asking Otto about a report uses AI credits; every creator gets 5 free credits a day, up to 30 a month, and more are optional and purchased separately.
Creator analytics: questions
What is the most important number for a creator business?
It depends on what you sell. For one-off products such as courses and digital downloads, watch conversion rate. For memberships and communities, watch churn, because keeping a member is cheaper than finding a new one.
How do I calculate customer lifetime value?
For subscriptions, multiply the average monthly price by the average number of months a member stays. For one-off products, divide total revenue by the number of paying customers. Use the same date range for both numbers.
Does WithMe show where my visitors come from?
Yes. The Marketing report in Insights breaks website traffic down by source, device, country and landing page. These are visits, not sales: WithMe does not record which source brought each buyer.
Can I export my Insights data?
There is no CSV export of Insights. Each chart has a table view that shows every value, and the Sales report lists recent payments.
Can I add a Meta pixel to my WithMe hub?
Yes. Paste your Pixel ID under Settings, then Integrations, then Tracking Pixels. It records page views, leads, purchases and bookings for your ads. There is no Conversions API connection, and purchases are sent without the order value.
Start your 14-day trial at https://www.withme.so/become-a-creator.
