To see where your sales come from, give every channel its own way to be counted: a tagged link for traffic, a discount code per channel for sales, an affiliate link per partner and, at checkout, a question asking how the buyer heard about you. Then compare the counts each month. On WithMe, each promo code shows how many times it was redeemed, affiliate links record clicks and sales, Auto DMs count link taps per automation, Insights shows traffic by source, and a short checkout question saves each buyer's answer on their customer record.
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.
Why is it hard to know which channel sold?
Most buyers touch you several times before they pay. They see a reel, visit your bio a week later, open an email, and buy from a link in a DM. Any single tool sees only part of that path, so no number is the whole truth.
The fix is not a perfect tracking system. It is a few simple signals you set up the same way every time, so you can compare channels against each other month after month.
How do UTM links work?
A UTM link is your normal link with tags added to the end, such as ?utm_source=instagram&utm_medium=bio. Analytics tools read those tags and report the visit under that source, instead of lumping it in with everything else.
Use one source per place (instagram, youtube, podcast, newsletter) and keep the spelling identical every time, in lower case. A small table of your tagged links saves a lot of confusion later.
On WithMe, the Marketing report in Insights shows website traffic by source, device, country and landing page, measured with Google Analytics. A tagged link shows up there under the source you gave it. These are visits, not sales: they tell you which channel sends people, not which one makes them buy.
Why give each channel its own discount code?
A code is counted at checkout, so it is the closest a creator gets to a sale with a channel attached. Create one code per place, such as SPRING20BIO, SPRING20STORY and SPRING20PODCAST, with the same discount and the same expiry, so you are comparing places and not prices.
On WithMe, create codes under More, then Promo Codes. Copy link gives you a link with the code already applied at checkout, and the list of codes shows how many times each has been redeemed.
What do affiliate links tell you?
An affiliate link credits a sale to one person. On WithMe, when you turn on affiliate sharing for a product, its buyers get a Share & Earn button with their own link. A sale is credited if the buyer purchases within 30 days of clicking. In Customers, the Affiliates tab shows each affiliate's code, clicks, sales and commission, and the Marketing report in Insights totals clicks, sale value and commission. WithMe pays the affiliate, so you never send payments yourself.
How do you track sales from Instagram DMs?
If you use comment-to-DM automations, each keyword is its own channel. On WithMe, Auto DMs show messages sent, people reached and link clicks for each automation, and Insights repeats them in the Marketing report. Clicks tell you which keyword gets attention. To see which one sells, put a different promo code link in each automation and compare redemptions.
What does a Meta pixel add?
If you run Instagram or Facebook ads, a Meta pixel lets Meta match ad clicks to what happens on your hub. On WithMe, add your Pixel ID under Settings, then Integrations, then Tracking Pixels. It sends a page view, a lead on free signups, a purchase after checkout and a schedule event when someone books a session.
Two limits matter. It runs in the visitor's browser only, so ad blockers and cookie choices can hide some events, and there is no Conversions API connection to fill the gaps. And the purchase event is sent without the order value, so Meta can count purchases but cannot report your revenue or return on ad spend from it.
Should you ask buyers how they heard about you?
Yes. It is the one signal that catches word of mouth, podcasts and the reel someone saw last month. Ask it as an open question, such as: How did you hear about me? People name the thing that convinced them, which is often not the last link they clicked.
On WithMe, open the product's Checkout Fields and use Add field to ask it. You can ask up to 5 questions, and each buyer's answers appear on their row in Customers. Insights counts how many buyers answered checkout questions, but it does not add up the answers, so read them each month and keep your own tally.
What does WithMe record, channel by channel?
- Website traffic: Google Analytics sessions by source, device, country and landing page, in the Marketing report.
- Promo codes: how many times each code has been redeemed.
- Affiliates: clicks, sales, commission and payouts per affiliate.
- Auto DMs: messages sent, people reached and link clicks per automation.
- Email: delivery and click rate for broadcasts and sequences.
- Checkout questions: each buyer's answers, on their customer record.
- Sal, if you switch him on: the visitors he names, with the source or referring site they arrived from.
How do you set up simple attribution on WithMe?
- List the places you promote: bio, stories, Auto DMs, emails, podcasts and partners.
- Under More, then Promo Codes, create one code per place with the same discount and expiry, and copy each code's link.
- Add UTM tags to the links you post outside WithMe, one source per place.
- Turn on affiliate sharing on the products you want buyers and partners to promote.
- In each product's Checkout Fields, add a question: How did you hear about me?
- Each month, compare code redemptions, affiliate sales, Auto DM link clicks, traffic sources and the checkout answers side by side.
What is not included?
WithMe does not record the source, UTM tags or channel on each sale or customer, so there is no report of revenue by channel; you compare codes, affiliate sales and checkout answers instead. Auto DM stats show link clicks, not which link led to a sale, and a link to your withme.so address pasted into an Auto DM is not counted in link clicks. Promo codes do not credit affiliates. Checkout answers are not totalled for you. The Meta pixel runs in the browser only, with no Conversions API and no order value on purchases, and there are no Google Ads or TikTok pixel settings.
What does it cost?
WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Promo codes, affiliates, Auto DMs, Insights, checkout questions and the Meta pixel are included in the plan. Sal is optional and uses AI credits: each visitor he names costs 2.6 credits, and every creator gets 5 free credits a day, up to 30 a month.
Sales attribution: questions
What is the easiest way to see which channel makes sales?
Give each channel its own discount code with the same discount, and compare how many times each one is redeemed. Add a checkout question asking how the buyer heard about you to catch word of mouth.
Does WithMe track UTM links?
Tagged links show up as traffic sources in the Marketing report in Insights, measured with Google Analytics. WithMe does not save UTM tags on each sale, so use codes or affiliate links to connect a channel to a purchase.
Can I see which Instagram post led to a sale?
Not directly. Auto DMs show link clicks per automation and which posts messaged the most people. Put a different promo code link in each automation and compare redemptions to see which one sells.
Does WithMe support the Meta Conversions API?
No. You can add a Meta pixel, which runs in the visitor's browser and sends page views, leads, purchases and bookings. Purchases are sent without the order value.
Do I pay my affiliates myself?
No. The commission is taken from the sale at checkout and WithMe pays the affiliate. You can see each affiliate's clicks, sales and commission on the Affiliates tab in Customers.
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