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Order bump examples: 12 offers that work for coaches, course creators and fitness creators

12 order bump examples for coaches, course creators, fitness and digital products, with pricing tips and set-up steps. $25/month billed annually (UK £25).

WithMe Team·11 November 2026

An order bump is a second, smaller offer shown as a tick box on the checkout page, just before the buyer pays. The best ones cost much less than the main product, help the buyer get the result they are already paying for, and make sense in one line. Below are 12 examples by creator type, a simple pricing rule and the steps to add one in WithMe.

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. More than 8,000 creators use it.

What makes a good order bump?

It is related. The bump helps the buyer finish what the main product starts. A meal plan next to a training programme makes sense. An unrelated ebook does not.
It is small. Priced well below the main product, ticking the box does not feel like a second buying decision.
It is clear in one line. The buyer is about to pay and will not read another sales page. If the offer needs explaining, sell it as a separate product.
It is ready straight away. A template, a recording or a call the buyer can book today is easier to add than something that arrives in a month.

Which order bumps work for coaches?

Main offer: 1:1 coaching. Bump: a single kick-off call as a coaching call, so the client starts with a plan before the first full session.
Main offer: a single coaching call. Bump: a workbook or planning template as a digital product, to use after the call.
Main offer: a paid webinar or workshop. Bump: a short follow-up coaching call to apply what was taught to the buyer's own situation.

Which order bumps work for course creators?

Main offer: a video course. Bump: the workbook, checklist or template pack that goes with the lessons, as a digital product.
Main offer: a course. Bump: your paid community or membership, so buyers get support while they work through it. On a recurring bump the discount applies to every renewal.
Main offer: a beginner course. Bump: the next step, sold as its own short course, such as an advanced module or a case study series.

Which order bumps work for fitness and wellness creators?

Main offer: an 8-week training programme. Bump: a meal plan or recipe ebook built for the same goal.
Main offer: a free 7-day challenge. Bump: the full paid programme at a discount. The checkout asks for a card only if the buyer ticks the box, and the challenge stays free.
Main offer: a yoga or Pilates membership. Bump: a guided meditation or sleep audio programme.

Which order bumps work for digital products?

Main offer: a Lightroom preset pack. Bump: a second pack in a different style, or a short video course on how to edit with the presets.
Main offer: an ebook. Bump: the printable workbook or planner that turns the book into action.
Main offer: a template pack. Bump: a custom product where you review the buyer's finished work and send personal feedback.

How should you price an order bump?

Keep the bump well below the main price. A good starting point is a quarter to a half of the main product's price. A $19 workbook next to a $97 course is an easy yes. A $150 add-on is a second purchase decision.

Give a reason to add it now. In WithMe, the Discount % setting offers the bump for less than its normal price, from 0 to 99%. The default is 20%. A price that exists only at checkout is a reason to tick today rather than buy later.

Price recurring bumps with care. When the bump is a membership or community subscription, the discount applies to every renewal, not only to the first payment.

Change one thing at a time. Swap the bump product, the discount or the headline, then compare sales over a few weeks before changing anything else.

How do you write the bump copy?

WithMe gives you three text fields: a Headline of up to 60 characters, a Description of up to 140 characters and a Call to action of up to 48 characters. Say what it is, why it helps and what it costs today. For example:

Headline: Add the 40-page workbook for 30% off
Description: Every lesson has a worksheet to fill in as you go. This price is only on this page.
Call to action: Yes, add the workbook

How do you add an order bump in WithMe?

Open the product buyers will check out with, then:

In the product editor, find the Order Bump section and turn on Enable Order Bump.
Under Select bump product, pick another paid product: a course, membership, community, 1:1 coaching, coaching call, webinar, digital product or custom product.
Set the Discount %, from 0 to 99.
Write the Headline, Description and Call to action.
Save the product. Buyers now see the offer with a tick box at checkout, and the price updates when they tick it.

A few rules to know before you start:

Each product has one order bump.
The bump must be a paid product, and a product cannot be its own bump.
The main product can be free. Then the checkout asks for a card only if the buyer ticks the bump, and they still get the free product free.
A buyer who already owns the bump product is not offered it again.
Bundle-only products, which have no price of their own, cannot carry an order bump.

What is not included?

There is no extra offer page after payment and no one-click upsell: the order bump on the checkout page is the upsell. Each product has one bump, the bump layout is fixed, and there is no built-in split test between two bumps. Promo codes are percent off only.

How much does WithMe cost?

WithMe is $25 per month billed annually (UK £25), with a 14-day trial and 0% WithMe commission. Stripe and PayPal fees still apply. Free migration of up to 10 GB of your courses and members comes with the yearly plan. One plan covers courses, memberships, community, coaching, webinars and digital products.

Order bump questions

What is an order bump?

A second offer shown as a tick box on the checkout page. The buyer adds it to the same payment with one click, usually at a discount that only applies there.

What is the difference between an order bump and an upsell?

An order bump is offered on the checkout page, before payment. An upsell is usually offered on a page after payment. WithMe has order bumps, not post-purchase upsell pages.

How much should an order bump cost?

Well below the main product. A quarter to a half of its price is a good starting point, with a discount from 0 to 99% that only applies at checkout.

Can a free product have an order bump?

Yes. The checkout asks for a card only if the buyer ticks the bump. The bump itself must be a paid product.

What does WithMe cost?

$25 per month billed annually (UK £25), with a 14-day trial. WithMe takes 0% commission. Stripe and PayPal fees still apply.

Start your 14-day trial at https://www.withme.so/become-a-creator.