Coaches worldwide average $49,283 a year in revenue from coaching, according to the 2025 ICF Global Coaching Study. Coaches with over ten years of experience average $69,721. These are survey averages for all coach practitioners, not forecasts, and revenue is before costs and tax.
The honest answer is that it varies a lot. In the same study, Millennials average $33,553 a year and Baby Boomers average $60,323 (ICF executive summary). One average cannot tell you what you will make.
The survey has limits too. The executive summary gives no separate figure for online only coaches, so these averages cover coaches who work online and in person. The survey ran from 28 Feb to 23 Apr 2025, with 10,035 valid responses and 8,916 coach practitioners. The figures rely on what people said in the survey. It is also skewed: 80% were ICF members, and business related coaching, such as leadership, executive, career and team coaching, makes up 77% of the specialties coaches declared (ICF France write up). One related figure: 47% use digital coaching platforms, mostly for one to one virtual sessions (35%) and scheduling (23%) (ICF executive summary).
What the 2025 ICF study reports
These are survey averages from the 2025 study, as of November 2026. They are not forecasts, and the revenue figures are before costs and tax.
| Measure | Figure | Source |
|---|---|---|
| Average annual revenue from coaching, per active coach worldwide | $49,283 USD | ICF executive summary |
| Coaches with over ten years of experience | $69,721 USD a year | ICF executive summary |
| Baby Boomers vs Millennials, annual revenue | $60,323 USD vs $33,553 USD | ICF executive summary |
| Baby Boomers vs Millennials, fee per hour | $270 USD vs $193 USD | ICF executive summary |
| Average fee for a one hour session | $234 USD | ICF executive summary |
| Average hours a week working as a coach | 11.6 hours | ICF executive summary |
| Average active clients | 12.4 clients | ICF executive summary |
| Western Europe, average revenue per coach | $44,712 USD | ICF France write up |
For scale, the study counts 122,974 coach practitioners worldwide and puts profession revenue at $5.340 billion USD, up 17% on 2023 (ICF executive summary).
How coaching pay is made up
Coaches can earn in more than one way. This table shows how each offer works. It gives no income numbers, only how each offer works.
| Offer | How it earns | Time it takes | Good fit when |
|---|---|---|---|
| 1:1 coaching | A client pays you for each session or for a package of sessions. | Your time for every session, plus prep and follow up. | Your clients want close, personal help and you have open hours. |
| Group programs | Several clients each pay for a place in the same program. | Your time for each live session, however many people join. | Many clients share the same problem and can learn from each other. |
| Courses | A buyer pays once, or in a plan, for lessons they watch alone. | A lot of time up front, then updates and support. | You can teach your method in steps without being on a call. |
| Memberships and community | Members pay on repeat for ongoing access. | Steady time each month to post, host and reply. | You have fresh things to share and people want to stay for them. |
What moves the number
In the 2025 study, 59% of coaches expect higher annual revenue next year. These are their expectations, not results. Here is what the figures point to:
- More clients. 60% expect that growth to come from more clients (ICF executive summary).
- More sessions. 51% expect it to come from more sessions (ICF executive summary).
- Higher fees. 37% expect it to come from higher fees (ICF executive summary).
- Experience. Coaches with over ten years of experience average $69,721 a year, against $49,283 for all coaches (ICF executive summary). The two figures sit side by side. They do not prove that time alone adds the difference.
- Offers beyond 1:1. 60% of coaches also offer training, 57% consulting, 55% facilitation and 49% mentoring (ICF France write up). These figures show how common the extras are, not how much they earn.
A simple calculator
Do not multiply the study's fee by its hours. The $234 fee, the 11.6 hours and the 12.4 clients are separate averages, and they do not multiply into the $49,283 average. So this calculator only uses your own numbers.
The total is in the same currency as your price. This multiplies your own numbers. It is not a forecast and not an income promise.
Who should pick which way to earn
- Pick 1:1 coaching if your clients need help shaped around them and you are happy to trade your time for it. Read how to sell coaching online.
- Pick a group program if your clients share one problem and you like running live sessions for several people at once.
- Pick a course if your method works as a set of steps and you are ready to do the work up front. Read how to sell online courses.
- Pick a membership if you can keep giving people a reason to stay, month after month. Read how to sell memberships online.
WithMe fits coaches who want to sell those offers from one hub: coaching calls, courses, memberships, community, landing pages, Instagram Auto DMs and AI agents. It has the simplicity of Stan Store with the functionality of Kajabi, and it is an all-in-one creator hub, not a link-in-bio tool. A platform does not raise your income by itself. Your offer, your price and your clients still decide that, and other tools may suit you better, so compare them first.
To compare, read what coaches need in a platform, what an all-in-one creator platform is, WithMe vs Kajabi and WithMe vs Stan Store. You can also read how 0% commission works. Stripe processing fees still apply.
FAQs
How much do online coaches make a year?
The ICF executive summary gives no separate figure for online only coaches. Across all coach practitioners, online and in person, the 2025 ICF Global Coaching Study reports an average of $49,283 USD a year in revenue from coaching. That is a survey average, not a forecast, and it is before costs and tax.
Do new coaches make less?
The figures we checked do not give a number for new coaches. The closest ones are for experience and generation, from the 2025 ICF study: coaches with over ten years of experience average $69,721 USD a year against $49,283 USD for all coaches, and Baby Boomers average $60,323 USD against $33,553 USD for Millennials. These are survey averages, not forecasts.
How much do coaches charge per session?
The average fee for a one hour session is $234 USD, according to the 2025 ICF Global Coaching Study. Baby Boomers charge $270 USD an hour and Millennials charge $193 USD an hour. These are survey averages.
How do coaches get paid online?
Coaches can get paid online through 1:1 calls, group programs, courses and memberships. A client can pay per call or per program, a buyer can pay once for a course, and a member can pay on repeat. The payment goes through an online checkout.
Does WithMe take a cut of what I earn?
No. WithMe takes no commission on what you sell, but Stripe processing fees still apply to each payment. $25/month billed annually (UK £25). 14-day free trial. 0% commission. 8,000+ creators.
Price your first offer with WithMe.
Start your 14-day free trialSources checked November 2026
- ICF, 2025 Global Coaching Study Executive Summary, checked 4 Nov 2026: https://coachingfederation.org/wp-content/uploads/2025/09/icf-res-2025-global-coaching-study-executive-summary.pdf
- ICF France, write up of the 2025 Global Coaching Study, checked 4 Nov 2026: https://www.coachfederation.fr/global-coaching-study-2025-de-licf/
- WithMe price and trial, checked 4 Nov 2026: https://www.withme.so/become-a-creator
