Retention · Across niches
Annual versus monthly memberships
What does an annual commitment change for the member and the business?
Prices that creators who made at least one sale on WithMe in the past year were charging on that day. How we measured is below the figures.
What WithMe creators charge
73%
of creators with a monthly membership also offer a yearly price.
83 of 114 creators16.7%
is the typical yearly discount against twelve monthly payments: about two months free.
Middle half of creators: 15.5% to 20.9% · 83 creators
Typical membership prices
- Monthly, in pounds£9.99Middle half £5.00 to £15.00 · 51 creators
- Yearly, in pounds£95.90Middle half £49.99 to £136.50 · 39 creators
- Monthly, in US dollars$25.50Middle half $14.85 to $45.48 · 44 creators
- Yearly, in US dollars$274.50Middle half $150.00 to $459.55 · 35 creators
How we measured. One vote per creator: the median of each creator’s own prices for that kind of product, then the median across creators, in the creator’s own selling currency, never converted.
Left out: free, hidden, draft and payment-plan offers; paid messages; prices not in the creator’s selling currency; creators whose sales were split evenly between currencies; creators with no sale in the past year; any group under 20 creators.
Dataset: WithMe read-only production export, 22 Oct 2026 07:17 UTC. Observation window: 22 Oct 2025 to 22 Oct 2026. Next review due by 22 Apr 2027.
Full methodologyCompare the commitment
An annual upfront price is not twelve monthly renewals. Show its discount against twelve monthly payments and the full upfront amount. Check that both offers provide the same service and access before interpreting the difference.
Separate cash from earned revenue
Upfront receipts create an obligation to deliver over time. The calculator shows a simple monthly equivalent and upfront receipts for assumed buyers. It does not calculate revenue recognition, tax or the cost of refunds.
Wait for annual renewal
Monthly retention can be observed sooner than annual renewal. Compare cancellation intent, continuing access and paid renewal separately. A month-old annual subscriber has not demonstrated a successful annual renewal.
Outside research and guidance
These sources inform the decision framework. They are attributed to their publishers and are not observations of WithMe businesses.
- Stripe: Revenue recognition for subscription businesses (source date )
An upfront annual payment covers service delivered over time, so cash received and earned revenue answer different questions.
Limit: Accounting guidance, not evidence that an annual offer improves creator retention or revenue.
Your assumptions, not research findings
Annual commitment scenario
Starting values are illustrative arithmetic examples. Enter your own assumptions in a single currency.
Calculation: Discount = (1 − annual ÷ (12 × monthly)) × 100; monthly equivalent = annual ÷ 12.
Equal service assumed. Upfront cash is not earned monthly revenue. A negative discount is an annual premium.
Limits of these figures
Creators who sold at least once in the past year and have a monthly membership, not split by niche yet.
- Prices offered, not how many members chose yearly.
- Renewal and retention are not measured yet: a yearly price does not show that members stay.
- List prices on one day, not what customers actually paid.
- Pound and dollar figures describe different creators; never convert one into the other.
- Source/schema review
- Data freshness
- Prices on 22 Oct 2026. Next review due by 22 Apr 2027.